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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

CTV/OTT Streaming

CTV’s Ad Inventory Shrinkage: Less Is More, or So They Say

Here's the scoop: the digital sky is allegedly falling, or at least that's the drama unfolding according to some Chicken Little-esque narratives on AdExchanger....

Pesach Lattin - 2024-04-02

Marketing Madness

Swipe Right for Democracy: The High-Wire Act of Digital Political Campaigning

Guess what digital warriors and keyboard pundits? We're not in Kansas—or any analog equivalent—any longer. The political arena of 2024 has evolved, or mutated...

Pesach Lattin - 2024-03-28

Adtech

Cunningham’s Crusade, Zaneis’s Rebuttal: The Ad World’s Duel Over Deception

Sean Cunningham, assuming the role of the digital advertising world's chief provocateur, has decidedly thrown down the gauntlet, igniting a fervent discussion that's set...

Pesach Lattin - 2024-03-26

Marketing Madness

Netflix and No Chill: Why Gen Z Prefers Their Content With a Side of Chat

As we navigate the swiftly changing currents of the media landscape, it's clear that a revolution is underway, one led by a generation unencumbered...

Pesach Lattin - 2024-03-26

Adtech

Bill Daddi’s Cocktail for Ad Tech Success: One Part Insight, Two Parts Strategy

Welcome to the front row of the ad tech circus, where the lions are data-driven and the tightrope walkers are always one algorithm away...

Pesach Lattin - 2024-03-26

Adtech

Ad Tech’s New Reality Show: ‘Survivor: Privacy Sandbox Edition

Alright, folks, buckle in—oh wait, we don’t do "buckle in" here, do we? Let’s just say, prepare for a wild ride through the digital...

Pesach Lattin - 2024-03-22

Leaders

AI Dreams and Seattle Streams: The Gregory Kennedy Chronicles

I'm not just any host; I’m Pesach Lattin, steering the ship that is the ADOTAT Show. When Gregory Kennedy, who’s pretty much marketing royalty,...

Pesach Lattin - 2024-03-20

CTV/OTT Streaming

The NBCU Upfronts: Less Crystal Ball, More AI Precision

So, NBCUniversal has decided it's time to play favorites in the wild world of ad measurement, casting its lot with VideoAmp for the upcoming...

Pesach Lattin - 2024-03-20

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Adtech2024-05-10

Pesach Lattin

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Quality vs. Premium: Erez Levin Digs Into Ad Attention With a Pickaxe and Pan

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Cracking the Code: How CVS Media Exchange is Rewriting the Rules of Retail Media with a Rebel Yell

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Roblox’s Year of Scale: How Ads Became the Name of the Game

Welcome to the Jungle: How IAB NewFronts 2024 Turned NYC into a Digital Ad Playground

Breaking Rules and Banking Wins: The Doron Wesly Doctrine

Watchdog or Lapdog? Zagorski Shuffles From DoubleVerify to Outbrain’s Den

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

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Colossus SSP: The Dark Lord of Programmatic Advertising?

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