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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Metaverse

The Metaverse: Rise of the Phoenix or Dead in the Water? Don’t Believe the Hype!

Ladies and gentlemen, we gather here today to mourn the supposed death of the Metaverse. Or do we? Recent buzz would have us believe...

Pesach Lattin - 2023-03-30

Marketing Madness

When the Going Gets Tough, the Tough Get Creative: Marketing Strategies for Economic Uncertainty

As the world grapples with economic uncertainty and fears of a recession, it's important for businesses to be proactive and take measures to protect...

Pesach Lattin - 2023-03-30

Marketing Madness

Bots and Scrapers and Data Centers, Oh My! The Growing Problem of Invalid Traffic

Digital advertising is a massive industry, with global spending on ads surpassing $600 billion in 2022. However, a new report from cybersecurity company CHEQ...

Pesach Lattin - 2023-03-24

Artificial Intelligence

Generative AI in Marketing: Unleashing Creativity or Unraveling Chaos?

"Back to the future" may be an overused cliché, but it couldn't be more apt for the marketing world today. Generative AI models are...

Pesach Lattin - 2023-03-24

News

Kerry Curran Joins Gen3 Marketing: The Affiliate Marketing World Just Got Smarter

The world of affiliate marketing is abuzz with the latest announcement from Gen3 Marketing, the largest independent affiliate marketing agency on the planet. The...

Pesach Lattin - 2023-03-23

Marketing Madness

Diversifying Media Mixes: A Surprising Solution to Data Acquisition

As the world becomes increasingly digital, businesses are facing unprecedented challenges in balancing privacy and personalization. The great migration to first-party data has encountered...

Pesach Lattin - 2023-03-22

CTV/OTT Streaming

The Morgan Mindset: Navigating the Complex World of Advertising

Dave Morgan is a name that any ad-tech enthusiast would be familiar with. As the founder and CEO of Simulmedia, he has made a...

Pesach Lattin - 2023-03-21

Lawyers Run The World

The Czar of TCPA Defense: Eric Troutman’s Reign of Litigation Strategy

Eric Troutman, commonly known as “the Czar” in certain legal circles, is one of the country's top class action defense lawyers and a nationally...

Pesach Lattin - 2023-03-21

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