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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

The Battle for Gamers’ Attention: Exploring the Growth of Advertising in Video Games

In recent years, the gaming industry has witnessed a significant growth in advertising as brands recognize the immense potential of reaching a captive audience...

Pesach Lattin - 2023-06-08

Marketing Madness

The Unraveling of a Vision: ANA and PwC’s Quest for Transparency in Programmatic Advertising

In December 2021, a ray of hope shone upon the programmatic media-buying landscape as the Association of National Advertisers (ANA) joined forces with PricewaterhouseCoopers...

Pesach Lattin - 2023-06-06

Marketing Madness

Impact.com’s Playbook for Affiliate Marketing Dominance in 202

In the fast-paced world of digital marketing, the winds of change are blowing stronger than ever, and one trend that's been catching everyone's attention...

Pesach Lattin - 2023-06-01

CTV/OTT Streaming

Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?

Connected TV (CTV) advertising is like a brilliant but slightly flawed diamond in the rough. It has immense potential, but it's grappling with challenges...

Pesach Lattin - 2023-06-01

Artificial Intelligence

Advertising on Aisle 5: Walmart’s Secret Weapon

In the fiercely competitive retail landscape, the emergence of media network platforms has become a prominent trend, with giants like Walmart and Target expanding...

Pesach Lattin - 2023-05-22

Leaders

CTV’s Captain Fantastic: Mike Seiman and the Rise of Performance-Driven TV

In the dynamic world of digital advertising, few individuals have made a mark as impressive as Mike Seiman, the CEO and Chairman of Digital...

Pesach Lattin - 2023-05-19

Hiring & Management

Mercedes-Benz USA Names Melody Lee as Chief Marketing Officer, Accelerating the Path to Electric Luxury

Mercedes-Benz USA, the renowned luxury automaker, has announced the appointment of Melody Lee as its next Chief Marketing Officer (CMO). Lee, a former executive...

Pesach Lattin - 2023-05-19

Hiring & Management

Gibson Brands Names Elizabeth Heidt as Chief Marketing Officer

In an exciting move for Gibson Brands, Elizabeth Heidt has been promoted to the position of Chief Marketing Officer. With seven years of experience...

Pesach Lattin - 2023-05-18

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