Monday, May 20, 2024

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Four Stupidly Smart Ways to Increase Your Conversions

You’re not an asshole. You’re just trying so hard to be one. Please refrain from having a Christian Bale flip-out just yet. If...

Top Three CPA Networks in the World

3) Neverblue. Clearly one of the contenders always for the #1 spot is Neverblue. With their own great tracking system, access to programs and...

Five Proven Banner Advertising Techniques in Media Buying

(Originally Written for ZacJohnson.com) After much thinking, I’ve decided to share some of the banner arbitrage techniques that allowed me to create some...

Affiliate PayPal Taxes & Asset Protection Strategies

As you may know, this year PayPal will start reporting the income received by many affiliates via the PayPal. While this is limited only...

Five Things that Brand Media can Learn from Affiliates

One thing hasn't changed since I started working in this industry over a decade ago: brand marketers still often look at performance ...

6 Major Mistakes in Affiliate Email Marketing

You don't want to lose out on a cheap and effective way to manage your affiliate marketing campaigns, right? Email marketing allows you to...

Lucas Brown is the Santa Claus of Affiliate Marketing. He Has Offers.

I have to be honest, before this interview I knew nothing about HasOffers whatsoever, except that anyone could make their own affiliate network using...

Reddit, a Great Source for Traffic.

If you don’t know about Reddit, then you probably either work very hard during the day, or you don’t smile enough.  Forget Facebook, forget...

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Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with...

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of...

Ink, Bourbon, and Bytes: Inside David Kaplan’s Media Transformation

On the latest episode of the ADOTAT Show, I...

Amazon’s Upfront: One Funnel to Rule Them All

Amazon didn’t just host an upfront event; they held...

Quality vs. Premium: Erez Levin Digs Into Ad Attention With a Pickaxe and Pan

Alright, gather 'round, folks. Erez Levin’s back from the...

Colossus SSP: The Dark Lord of Programmatic Advertising?

In a galaxy far, far away, where the mystic...

From Schmidt to Space: How Michael Cammarata’s AI Ambitions Could Fry the Grid

When life hands you lemons, you might make lemonade—but...

Roblox’s Year of Scale: How Ads Became the Name of the Game

Alright folks, the digital playground where avatars roam free...