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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

ClickBank Kills JV Marketing Products

As we previous mentioned, ClickBank has been under enormous pressure by the FTC (Read Clickbank FTC) to make changes its program after numerous customer...
Pesach Lattin -
Marketing Madness

California Affiliate Tax Repealed?

As you may know, just a few months ago, CA Governor Brown signed into a law an affiliate tax that had taxed purchases by...
Pesach Lattin -
Marketing Madness

New Facebook “Want” Button = Money

Perhaps you are one of the many people bitching about the Facebook layout changes. Personally, I don’t care if Facebook changes into the ugliest...
Pesach Lattin -
Marketing Madness

Keyword Trademark Issues in Europe

While the US Courts have ruled that bidding on a competitor’s trademark does not violate their trademark, it seems that the European Courts have...
Pesach Lattin -
Marketing Madness

HitPath

Simply put there is no faster, more feature-rich, more user-friendly affiliate tracking program in the marketplace. Built using state of the art technology with...
Pesach Lattin -
Marketing Madness

Offermatic Offers CPA Customer Retargeting

Wednesday saw the debut of OfferMatch, the first pay-for-performance marketing channel from Offermatic. Offermatic is a startup company that delivers targeted offers to consumers...
Pesach Lattin -
Marketing Madness

Cake Marketing

Cake Marketing is a hosted software solution that provides an all-inclusive suite of management services for online marketing campaigns. From tracking and reporting to...
Pesach Lattin -
Lawyers Run The World

HitPath at War with CPA Networks?

It seems that a major war between affiliate network software companies is brewing. Earlier this year, WebApps DBA HitPath filed a lawsuit against Cake...
Pesach Lattin -
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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

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