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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Facebook Gives Huge Ad Discounts but not to Affiliates.

There have been tons of reports of major brands entering into agreements with Facebook to advertise their products. Most recently, Ford Motor Company had...
Pesach Lattin -
Leaders

CPAWAY and Thomas Dietzel Have it Their Way

When I heard a while back there was a new network called CPAWAY, the first thing I thought to myself was: "Another network called...
Pesach Lattin -
Marketing Madness

Affiliate In-Text Advertising Launches

Skimlinks has announced that it is launching Skimwords 2.0, which will provide affiliate links within in-text ads. This opportunity will convert certain keywords into...
Pesach Lattin -
Email Marketing

Myths of Yahoo Email Marketing

James Jrumbly of The Email Guide was curious about what exactly gets through from email marketers to Yahoo users.  So he decided to use...
Pesach Lattin -
Marketing Madness

Groupon has CPA to Thank!

Despite all the naysayers about Groupon and its business model, the facts remain the same: Groupon is an enormous success and helped to launch...
Pesach Lattin -
Lawyers Run The World

Is Comment Spam Illegal?

One of the techniques to generate traffic and in theory, backlinks, that is often pushed by some “gurus” and get-rich marketing products is Comment...
Pesach Lattin -
Marketing Madness

Marketers Must Start Bing Optimization

Here’s the issue simply. Almost every SEO Company works completely on Google optimization. In fact, almost SEO companies seem to spend all their time...
Pesach Lattin -
Marketing Madness

Matt Cutts of Google: SEO Is Good

Matt Cutts, the guy who determines what SEO spam is, what blackhat and white hat, and can basically ban your site from Google has...
Pesach Lattin -
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ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

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