According to this Infographic from the knowledgeable folks at Pretarget, media buying is very similar to the stock market. Advrertisers can now target audience, placing ads all over the web using behavior targeting. According to the infographic, this is very similar to the stock market, where there is a buyer, a seller, advertiser and now a marketplace with its own trading technology. Unfortunately, doesn’t address the lack of stability when it comes to quality yet. Basically, $1 doesn’t get you the same thing everywhere.