Media Buying 2.0 Infographic

According to this Infographic from the knowledgeable folks at Pretarget, media buying is very similar to the stock market. Advrertisers can now target audience, placing ads all over the web using behavior targeting. According to the infographic, this is very similar to the stock market, where there is a buyer, a seller, advertiser and now a marketplace with its own trading technology. Unfortunately, doesn’t address the lack of stability when it comes to quality yet. Basically, $1 doesn’t get you the same thing everywhere.


Pesach Lattin
Pesach Lattin
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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