Thursday, May 29, 2025

Most recent articles by:

Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

(InfoGraphic) How to Market Your Blog Post

Wrote a nice blog post, think people will like it? Well, that's obviously the first part, but now you need to market it, drive...

Organic Food Makes People Jerks

In off-beat news, the Journal of Social Psychology and Personality Science has published a study that says that buying organic food in turns makes...

DMG Launches Mobile Fraud Solution

Traffiliate for Mobile, DMG's platform that provides comprehensive real-time visibility of mobile campaigns, now includes an anti click fraud solution for more accurate measurement...

Iran will Destroy…Google?

The government of Iran is pissed about lots of things. It usually has something to do with the United States or Israel, or occasionally...

Russian Mob Involvement in Acai Offers

When Brian Weiss was killed on May 10th, Performance Marketing Insider received information from reliable sources  in the industry that pointed to one thing:...

Expert Says SEO is Dead

Lately there has been more and more insight into the death of SEO Rankings. While the SEO has been reeling from the Panda and...

(InfoGraphic) Facebook IPO Who Won?

If you haven't had enough Facebook news and information over the last two days, here's a nifty graphic on who exactly got what from...

(InfoGraphic) Banner Ads Don’t Click

Turns out that a lot of people don't click on banner advertising anymore. We already know about "banner blindness" which is occurring at greater...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...