Wednesday, June 4, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

iPAD usage to Double

Emarketer claims that the number of iPAD users will drastically increase in the next year.  According to them, almost twice as many people will...

VIDEO: Microsoft’s Dirty Dance Routing PR Nightmare

In celebration Microsoft's Azure update, it seems that some of the employees at Microsoft decided to celebrate in Norway, by doing a bit of...

Asians Driving Mobile Advertising

The current mobile advertising market is $5.3 Billion in value, according to the IAB Mobile Marketing Center of Excellence. However, of that, $1.9B in...

Peter Wilson Named CEO of LashBack

LashBack, a leader in brand and compliance protection for advertisers, has appointed Peter Wilson as its new President and Chief Executive Officer.  Wilson was...

Affiliate Windows Launches in US

US based network, buy.at announces its rebrand to global parent company, Affiliate Window. This coincides with the US launch of its innovative and award-winning...

Two Weeks: $250,000 Facebook Revenue

Dru Mundorff has made in the last two weeks over $250,000 from Facebook. As the creator of LilyJade, a new browser application for Facebook,...

Facebook Users Smoke Pot, Don’t Buy Anything

Comscore, the digital audience company that tells you where everyone is going, and what most agencies use to determine media buys has come out...

Rakuten leads $100M Investment into Pinterest

Japanese Mega-Marketing company Rakuten has decided that they want to get into the Pinterest game. In order to show how much they really love...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...