Saturday, June 7, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Android Has Bigger Success with Facebook Ads Than iPhone

The competition between Google’s Android operating systems and Apple’s iPhone operating system has been roaring on since smartphones were introduced to the public. This...

Matomy Offering Credit to Affiliates

Israeli powerhouse, Matomy Media group is now offering a unique plan to help affiliates hit by bad networks debts. Following in the footsteps of...

DirectTrack Loses More Clients

One can almost feel sorry for DirectTrack, who has seen its customer base slowly dwindle this last year.  Part of their issue was the...

Yammer gets $1.2 Billion from Microsoft

Businesses all over the world know that keeping a network is of the utmost importance. Not only do businesses need to be in contact...

Twitter Outages Cause Fear Around the Web

People rely so heavily on social media now that it has almost become crucial to daily life. It’s understandable in that social media brings...

New Ad Format to Google Maps Mobile

The way of the world has become mobile in the past few years, making the game of advertising a completely different one all together....

Youtube Videos Become ‘Pinteresting Videos’

Over the years, Youtube has just about partnered up with all the most popular sites and social media networks on the web. Anytime there...

Epic Continues to Shit On Everyone

One June 6th, I personally decided that the epic crap that Epic Media Group was pulling on affiliates was so damn ridiculous that everyone...

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Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...