Sunday, June 8, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Display May Not Survive without Integration

What’s the form of internet marketing that people tend to notice the most, while still receiving the least clicks? Of course, what I means...

Ignore Negative Buzz and Die

As and experienced advertiser, you probably know how important it is to manage your online reputation alongside successful advertising campaigns. We’ve all seen the...

Adknowledge Buys Quiz Biz from Pangea

Just a few years ago all over the internet you probably saw ads that asked you various question about everything from what a picture...

Targeted Tweets are Seeing Results

A few weeks back, I wrote about Twitter’s newest idea in advertising which was with Promoted Tweets. Twitter started allowing advertisers to target their...

Sodahead: Facebook’s Popularity Plummeting?

Now I’m sure you’ve heard everything there is to hear about Facebook. People like myself watch Facebook closely, simply because it’s been the most...

Survey: Affiliates Scared of Not Being Paid

According to a survey of affiliate marketers conducted by the Pert Group global research firm, affiliate marketers are really scared of not being paid....

Foursquare Further Assists Small Businesses

It isn’t really that often that you’ll read something in marketing news that pertains directly and specifically to small business. Sure, it’s good to...

Target Tweets Make Twitter a Better Platform

Advertising on Twitter has always been sort of shaky, in that it’s impossible to target a certain demographic. The only way to reach a...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...