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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

YouTube Announces Video Creation Marketplace

YouTube has long been a reliable place for advertisers to reveal new content to consumers. Now, it has become a place for advertisers to...
Pesach Lattin -
Marketing Madness

Steve Howe Beats a Fraudster

Steve Howe is the CEO and genius behind Convert2Media, one of those affiliate CPA networks that everyone is always talking about. He's also known...
Pesach Lattin -
Marketing Madness

LinkTrust Joins Growing Anti-Fraud Movement

As I mentioned last week, fraud protection is a must for any network in the industry, and any company that doesn’t integrate fraud systems...
Pesach Lattin -
Marketing Madness

Creativity is Key in Facebook Conversions

Today’s American youth has become focused strongly on music and artistic creativity. Referred to as “hipsters” by many, this new generation of younger people...
Pesach Lattin -
Marketing Madness

Google’s Recommendations for Mobile Optimization

There are many things that every experienced advertising or marketing professional knows. Somewhere on the list are the following facts; mobile platforms are taking...
Pesach Lattin -
Marketing Madness

Credit Card Fraud Ring Busted

Preet Bharara, the United States Attorney for the Southern District of New York, and Janice K. Fedarcyk, the Assistant Director-in-Charge of the New York...
Pesach Lattin -
Marketing Madness

AOL Brings New Ads to Multiple Platforms

AOL was once the biggest name on the web, but since the explosion of mobile devices and Google and Facebook seemingly taking over the...
Pesach Lattin -
Marketing Madness

Android Has Bigger Success with Facebook Ads Than iPhone

The competition between Google’s Android operating systems and Apple’s iPhone operating system has been roaring on since smartphones were introduced to the public. This...
Pesach Lattin -
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ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

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