Friday, June 13, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Email Marketers: Competitors Adding Spam Traps?

Seems that there is a growing issue with more and more people being victim of Spam Traps, specific emails created or added by people...

Small Businesses Want Higher ROI on Mobile

Small and medium sized businesses today still rely heavily on the reviews and social media comments that they accrue from past customers to market...

Want to Make $12B a Year? Look at Mobile.

Once again, there has been a prediction that proves the certain success of mobile advertising for many years to come. This time, however, the...

Word-of-Mouth Still King; Is There a Way to Beat It?

For a long time now, people have trusted what their friends have to say over what advertisements are telling them. A recommendation from a...

AdWords Starts Shared Budgets? Will this Waste Your Money?

It's obvious that Google AdWords is one of the more popular marketing platforms used by marketers of many different types. With all these marketers...

BlackHatters: Stop Trying Fake Likes: They Don’t Work

Everyone has heard all of the stories about the fake Likes and fake Tweets; pretty much anything that has to do with social media...

Losers Need to Stop Using Facebook, Start Really Networking

Despite all the groups on Facebook, using them it’s not really networking. While it might seem that in this day and age of 24/7...

ClickBank Executive Reveals All About What is Working and Not Working

ClickBank director of Education Beau Blackwell discusses with Murray Newlands of PMI-TV about what is working best at ClickBank. He talks extensively about what...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...