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Kevin Wallach

http://www.paradoxm.com

Kevin Wallach has worked in Internet Performance Marketing for seven years. He currently runs Paradox M, Inc. based in Dallas Georgia. Specializing in lead generation he also has experience with list management, SMS advertising, and offline media. A self-proclaimed family guy, Kevin is also passionate about his professional life, writing, history, social and professional activism, and living a balanced life.

Marketing Madness

Like Cash? How about cash for Likes?

Short and sweet, if you are not already being paid to generate social media actions for your advertisers you probably will be soon enough. ...

Kevin Wallach - 2011-11-22

Marketing Madness

Amazon’s Sneak Attack on Google (and You)

Ok so I'll admit the title was a blatant act of sensationalism. Sorry about that. But when I read about Amazon's entry into the...

Kevin Wallach - 2011-09-30

Marketing Madness

Netflix subscribers today, your subscribers tomorrow.

All the fuss over Netflix yesterday started me thinking about what a great day it is to be an affiliate marketer with a nice...

Kevin Wallach - 2011-09-20

Marketing Madness

Amazon Takes Deal Screws Affils

Let's play some word association. Ready? Amazon.com Now, please tell me the first thing in your mind was the name "Benedict Arnold". No? Well hold that...

Kevin Wallach - 2011-09-08

Marketing Madness

SMS Marketing Regulation & Guidelines

Email marketers will likely feel a bit of déjà vu here but at the risk of sounding like an echo I’m going to say...

Kevin Wallach - 2011-08-30

Marketing Madness

Smart phone Apps & Copyright Infringement

My two year old son loves my smart phone. I would go so far as to say he is much fonder of it than...

Kevin Wallach - 2011-08-22

Leaders

Jean Maurice Touboul Makes Video Watchers Click-Happy

Performance marketing is all about change. While today’s buzz may be mostly about mobile marketing, tomorrow’s hot topic could easily be video. According to...

Kevin Wallach - 2011-08-21

Marketing Madness

Home Warranty Leads: Questions and Answers for Marketers

Home warranty, one of my recent topics, generated quite a few questions from readers. I would like to address some of them here for...

Kevin Wallach - 2011-08-18

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Adtech2024-05-17

Kevin Wallach

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From Schmidt to Space: How Michael Cammarata’s AI Ambitions Could Fry the Grid

Cracking the Code: How CVS Media Exchange is Rewriting the Rules of Retail Media with a Rebel Yell

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Roblox’s Year of Scale: How Ads Became the Name of the Game

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Netflix and EDO: Turning Viewers into Ad Responders

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TV Shopping on Steroids: Gary Mittman’s Vision for the Future

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Kevin Wallach

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