Tuesday, May 14, 2024

Most recent articles by:

Jennifer Selleck

Jennifer is a former NYC based model turned business woman, and the Host of PMI-TV. She is best known for her role as a witty commentator on Facebook who doesn't take crap from anyone

Keyword Research: How to Kick Ass and Generate more Traffic

Great introduction to Keyword Research, if you don't have any experience in the field. Keyword research is a fundamental part of online marketing of...

Video: 700% CTR Boost on Job Creatives

Imagine getting a 700% Boost on CTR for your Job Creative? This week we sit down with Rob Lenderman again, and find how he...

You Suck At Affiliate Marketing

I spent some time last week speaking to a few experts on why most people fail at affiliate marketing. After a few conversations, we...

What is a CPA Network? Cost Per Action Explained

What exactly is a Cost-Per-Action Network? Basically a CPA network is a network that focuses mainly on Cost-Per-Action or Cost-Per-Acquisition advertising. It's a type...

Naked Police & 10 Top Wackiest Subject Lines

Perhaps one of the hardest things for email marketers to learn about is how to get GREAT subject lines. Some "experts" claim that wacky...

Missy Ward #1 Fundraiser for Avon Walk

If you haven't noticed, Missy Ward has been pushing hard her own CPA product for the last few years and it has to do...

The 817% CTR Boost Advertisement

Performance Marketing Insider is proud to introduce our new educational series in conjunction with BoostCTR. Each week we will be examining advertisements that are...

PR Giant Vocus Shows Ignorance of Pop Culture

If you are advertising yourself as a compete package for “social, search, email and PR,” you better have a really good team behind your...

Must read

Quality vs. Premium: Erez Levin Digs Into Ad Attention With a Pickaxe and Pan

Alright, gather 'round, folks. Erez Levin’s back from the...

Colossus SSP: The Dark Lord of Programmatic Advertising?

In a galaxy far, far away, where the mystic...

From Schmidt to Space: How Michael Cammarata’s AI Ambitions Could Fry the Grid

When life hands you lemons, you might make lemonade—but...

Roblox’s Year of Scale: How Ads Became the Name of the Game

Alright folks, the digital playground where avatars roam free...

Welcome to the Jungle: How IAB NewFronts 2024 Turned NYC into a Digital Ad Playground

Welcome to the jungle, otherwise known as IAB NewFronts...

Breaking Rules and Banking Wins: The Doron Wesly Doctrine

Excited to share a deeply touching and insightful episode...

Watchdog or Lapdog? Zagorski Shuffles From DoubleVerify to Outbrain’s Den

In a headline-grabbing announcement that has tongues wagging across...

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars,...