Performance Marketing Insider is proud to introduce our new educational series in conjunction with BoostCTR. Each week we will be examining advertisements that are the “Win of the Week.” These are examples of text advertisements that have performed significantly better than expected and have had small changes that made their click-through rate go through roof. BoostCTR is one of the leading optimization companies with major fortune 500 and brand clients that hire them to ensure their ads work the best they can. This week we example the following advertisement in depth, and why one of them performed so much better.
The Advertisement and Video are below, be sure to pay attention to what is being said and look at the comparison yourself.
Ad B outperformed Ad A by 817%. Let that sink in for a minute — Ad B created an 800% increase in Click-Through Rates!
So what’s the big difference? Here are the obvious ones:
- Shop vs. Find
- Modern & Unique vs. Eclectic
- Containers & Tools vs. Canisters, Jars, & Tools
