Revenue Street

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2011-08-13

Revenue Street is full-service online marketing and advertising company specializing in Cost Per Action campaigns. We develop and implement Internet marketing campaigns designed to get you the best results for your money.

Revenue Street empowers you to maximize your return on your ad management efforts. We give you a selection of excellent advertisers, along with the campaign management and analytical tools you need to decide which promotions you want to run. We’re a full-service affiliate advertising network – meaning, we pay personal attention to the needs of every publisher, as well as every advertiser. The result? Your campaigns perform, management is easy. You generate more revenues without having to do everything yourself.

Our superior customer service levels have set the benchmark for affiliate marketing. Our goal is to set ourselves apart from industry standards. We are extremely confident we will earn your business, loyalty, and trust. It is not simply our goal to establish a business relationship, but to maintain and grow a long lasting business venture with your best interest always at the forefront.

Empyre Media

By

Pesach Lattin

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2011-08-12

9

At Empyre Media, we know that in a New York minute everything really can change and that is why we work around the clock to prove that we are the “Best Affiliate Network.”
We go the extra mile and take the extra risks for you because we want your business to build into an Empyre. Become an advertiser with Empyre Media and find out why we’re one of the fastest growing affiliate marketing networks in business today.

We know how to help you monetize your campaigns so that you will make more money with our offers than with any other network. Empyre Media pays attention to hot new offers and ensures our publishers get them first. We pay you on time every time, while boasting some of the highest payouts around. Empyre Media affiliate managers will ensure you have all the tools you need to succeed. Make the most with your traffic and let us start building your Empyre.

CPAWay

By

Pesach Lattin

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2011-08-12

0

CPAWay is the one network you must join: Transform your website into a lean, mean, money making machine! Use your website’s traffic to it’s fullest potential and earn extra income! At CPAway, we have over 1000+ offers relating to different catagories, depending on your target demographic. We provide you with all the tools needed to search and deploy high converting campaigns, as well as the tools needed to track and analyze your success.
CPAWay caters to both non-incent and incentivized publishers. Regardless if you’re new to affiliate marketing or a veteran, you will receive the same high quality treatment from us. We are here for you to succeed. After all, we only make money if you’re making money.

As a publisher, you’ll have access to our industry leading technology. We offer accurate real-time reporting and a secure interface that protects your personal data while you monitor your campaigns.

NDemand Affiliates

By

Pesach Lattin

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2011-08-12

4

Ndemand Affiliates is a fast growing CPA network with a focus on making affiliates as much money as fast as possible. As a superior affiliate network we have a minimum of 500+ campaigns available daily, we provide the variety you are looking for with the best payouts you will find anywhere. We have a mix of incentive and non-incentive campaigns. From Health and Beauty to Dating, we have all the top performing offers and our own exclusives!

Let NDemand Affiliates be your industry partner. We will always treat our affiliates with the expected professionalism and dedicated respect you deserve. To signup please contact us for an informal briefing of our services.

BLAM Ads

By

Pesach Lattin

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2011-08-12

2

BLAM Ads is a content unlocking, incentive-based affiliate network owned by the one and only Ryan Eagle. BLAM has one mission: to sand ahead as the leading incentive affiliate network while developing unrivaled advertising technology that drives higher profits. BLAM sets itself apart from the competition by paying more, helping more, and providing it’s affiliates with innovative technologies to drive higher profits. BLAM Ads is a division of Eagle Web Assets, Inc. and a sister company of EWA Private Network.

BLAM Ads has an excellent content unlocking system that is certainly completely customizable. As well as our gateway technological innovation, all of us make it our own company to become clear along with honest with our internet marketers as a result we by no means lie in order to blow up epc’s. When comparing our own opponents in a recent poll the online marketers typically seasoned 20% much more clicks with BLAM Advertising vs. the competitors. Comparing oranges to be able to apples, you’ll make more money with the widget.

Ultimate Long Tail PPC Methods

By

Charles Meyer

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2011-08-11

16

There are advantages to leveraging paid search advertising in website marketing. It is efficient, immediate and measurable – these benefits are all very well documented. Paid search and performance-based CPC promotions have forever changed the advertising/marketing landscape and its multi-billion dollar valuation is evidence.

Paid search has its disadvantages too and not only are they detrimental to advertisers, they are perpetuated by large networks that care less for advertisers with limited budgets (perhaps unknowingly) and more for big brand advertisers spending millions of dollars each month – or more. As someone that buys keyword search traffic you should understand this before portioning budget for CPC ad campaigns as the approach taken will vary by advertiser.

To squeeze every iota of value from search, marketing campaigns need to be well balanced between long tail searches (where the aim is conversion) and short head keywords/phrases which tend to drive the majority of awareness/impressions for advertisers. The distinction is an important one. In a quality score world, understanding each campaign’s objective and aligning keywords (and keyword groups) accordingly is of paramount importance. Failure to will never enable advertisers to move the revenue needle from “negative” to “positive”.

It is not uncommon for some advertisers (particularly merchants) to have thousands (sometimes tens of thousands) of keywords within their accounts. Digging into the data will reveal however that only a handful of keywords are responsible for the majority of clicks. Take a look at your own data to confirm. What you will find is that while these “short head” terms are fantastic at driving awareness (and clicks) they don’t compare to the value that is provided in long tail search terms which do little for volume but possess the ability to drive a significant percentage of actual sales.

The reason is that since these long tail phrases have lower CPC’s (on average) than their high-traffic, short head phrase counterparts, they are capable of driving a significant amount of the profit that can result from advertising upon them. Many marketers will look at this as an untapped opportunity (many already do) and if you’re moving from negative return to a positive one you should too.

Advertising exclusively on the long tail is not always the answer however. Long tail search advertising requires an immense amount of work (made far easier of late with features in CPC networks including DKI – dynamic keyword insertion) and attention to detail than a campaign which focuses on a handful (let’s say a few hundred) search terms. More terms within a campaign often means a greater chance of inefficiency and potential errors. Not only will you need strong systems to generate and maintain compelling, relevant, and targeted ad copy, but you’ll need a rather sophisticated reporting and analytics system to identify gaps and gaffes.

Ultimately, when long tail PPC search advertising is done well and thoughtfully it can provide a significant overall increase in performance. Here are a few suggestions for long tail CPC campaigns:

1) Spend Time Defining Bid Rules

Not all clicks are created equal. Just because a keyword/phrase receives a low number of clicks does not mean that you can apply a broad rule to all of them. Keyword research should indicate what if any terms are being used by your competitors so start there. While setting rules can reduce the amount of management time involved, rules set too broadly will prohibit keywords from working their magic – positioning your brand at precisely the right time for precisely what consumers are searching.

2) Customize Landing Pages Accordingly

While there are certainly some challenges associated for those PPC accounts with tens of thousands of keywords, all keywords/phrases should be treated equally and that means proper grouping, and directing users to the proper landing pages. As you might image, organization is fundamental to CPC advertising success – particularly when you get into the long-tail.

3) Manage Long Tail/Short Head Bids Differently, Patiently

Success in the tail is about aggregation, smart copy management, and aggregation. Success in the short head is about copy testing, match-type optimization, and quality-score improvements (should you use a network that relies on quality score). Long tail queries, by their very nature, may not produce results right away so be patient with these low-frequency phrases.

Managing bids on long tail phrases manually can be an exercise in futility if the wrong approach is taken or taken hastily. The long tail, while not an appropriate approach for every small, medium or large-budget advertiser, can be the catalyst for higher profits and deeper user engagement. Advertisers that take the long tail seriously are advertisers that more easily move from negative to positive.

For more: Advertise on 7Search PPC Engine

Established Methods to Monetize Blogs

By

Vernessa Taylor | CoachNotes Blog

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2011-08-11

54

Now you can hear the perspective of bloggers who monetize blog content using one or more performance marketing techniques, advertising networks, and affiliate programs. This is Part 1 of the survey results. Although informal, the survey gleanings are telling.

Never mind the ebooks and so-called special reports — these are the real inside scoops!

The Performance Marketing Challenge

Performance marketing has been a hit-or-miss affair for me. One of the big advertising networks even shut down my account because I had not made enough sales to warrant them being bothered. According to the literature and website marketing mantras, such networks exist to enable big companies to make more money by extending their virtual arms into the realm of a small army of publishers. On the flip side, the networks exist in order to help small publishers increase their income from websites, blogs, and other contacts with their readers and customers.

To my way of thinking, when the publishers actually make sales should not be a concern, since they only pay for performance. I’ve made a few dollars here and there. In some cases the challenges have outweighed the change but I haven’t abandoned the notion of making money through the performance marketing industry. It remains a part of my content monetizing mix.

Bloggers Survey

I realized I’d never asked the bloggers I read, follow, tweet, and chat with how they use affiliate marketing in the overall scheme of monetizing their blog content. I’ve certainly noticed Google Adsense advertisements on some of them, sought out those who display Amazon products, and recognized offers for web hosting and other services. While I could just speak from my own perspective, my curiosity grew and grew the more I thought about writing an article here at Performance Insider. I became convinced that other bloggers and affiliate marketers wanted to know the experiences of their peers as much as I did.

The Real Inside Scoops

To this end, today you have Part 1 of the results of an informal survey I conducted via email, Skype, and text documents of some of the most influential bloggers, Twitter users, social media mavens, and Google+ early adopters setting pen to digital paper right now. For good measure, also included are a smattering of long-time affiliate marketing experts who have worked within the performance marketing industry in one capacity or another.

The overall gist of the survey concerns how bloggers are using performance marketing — including PPC and CPA — to monetize blog content and how the industry can better serve them. The survey responses will be presented in three parts.

Are Bloggers Really Affiliate Marketers?

A number of the bloggers who were asked to take the questionnaire declined because they didn’t use any performance marketing activities to monetize content on their blogs. Interestingly, many of those who declined confessed they didn’t understand what performance marketing entailed. Others were in fact using a performance marketing advertising network but didn’t realize it was considered part of the performance marketing industry.

General Observations

The bloggers who participated in the survey represented a diverse group in their knowledge base, length of time on the scene, earnings, and experiences. Some bloggers were new to the industry, some reported not having good results after only a short while, some were somewhat indifferent to the entire industry and process. After reading the responses, these are my general observations. While there are not any real numbers attached, they provide a snapshot of thinking and experiences from bloggers’ perspectives about the overall state of the performance marketing industry. Keep in mind, these are not the results of a widely dispersed survey.

Over half of the respondents were small business owners, many with offline businesses
More men than women appear to use performance marketing methods
Newer bloggers seemed less certain as to what avenues are considered performance marketing
Ability to earn some income seemed to outweigh the negatives
Most bloggers think improvements are needed in more than one area
About half cited an experience that either negatively impacts or somewhat hampers ability to earn
A small percentage had some experience with a diverse marketing mix, including PPC activites and monetizing with CPA networks
Some bloggers indicated they were simultaneously using at least two of the larger affiliate networks
A percentage indicated the need for better creatives and variety in creatives as a factor of improvement
Several indicated corruption (or at least some dishonesty) was a part of the industry

Next Up . . .

Next up is a closer look at the first four questions asked in the survey and the bloggers’ responses about how they use performance marketing to monetize blog content. Thanks in advance to all those who took the time to share opinions and suggestions, and to industry giants like Adam Riemer and Ron Cripps, who provided a primer on getting started with CPA marketing.

Stay on the lookout for PART 2 – Survey: How Bloggers Monetize Blog Content coming in the next few days. UPDATE: Part 2 is now available.

*Image courtesy of Wordle.

Survey is Still Open. Please add your perspective and experiences. Take this short, multiple choice survey.

Other Articles in this Series

Read Part 2: Survey: How Bloggers Monetize Blog Content.

Read Part 3: Improvements Pave the Way to Monetize Blogs.

Four Easy Copywriting Secrets Guaranteed to Build more Links

By

Pesach Lattin

-

2011-08-08

15

One of the things I hope to teach affiliates is that to have a successful long term affiliate business, you need to build content.

All the “get rich” link building techniques are out the door, and in many cases will hurt you.

What works for SEO, what works to get visitors to your site is to create real quality content that will get people to not only pay attention, but to subscribe to your newsletter.

Let me say this clearly: Affiliates Must Learn to Build Real Content to make long term money that lasts.
[pullquote]1. Always Use Numbers
2. Use Different Font Sizes
3. Use Power Words
4.Write for Skimmers[/pullquote]
The problem with most content that affiliates are building is that it looks like article page directories, and not only does not do well with readers, but creates absolutely no real link building opportunities from other sites. Here are five things that you need to know when building content:

1. Always use Numbers. Numbers rock. Really rock. People love linking to any article that has numbers of any type. For example, the title of the article is Five Copywriting Secrets. Giving numbers right there makes people more interested in reading and other bloggers more interest in linking. Also, in the article find numbers to back up what you are talking about (for example, I believe that 95% of the people who read this article will take it seriously, but about 5% will not even read it.)

2. Use Different Font Sizes (and Bold and Italic). One of the biggest mistakes I’ve seen in people attempting to make content sites for affiliate commission is the lack of font sizes. If you are using WordPress, highly recommend using WP SUPER EDIT (search for the plugin!). The Different Font and Sizes will allow people to not only read your content, but then want to link to it.

Subconsciously to everyone, if you are bolding, making things bigger, it means that this must REALLY IMPORTANT.

3. Use Power Words and emphasize them. Power words are quick ways to drive people to make decisions and make you more believable. This is also important in getting people to give you more links. It drives them to want to share the information because its IMPORTANT. What are some power words? QUICK, FREE, GUARANTEE, EASY, ULTIMATE, RESULTS, LATEST.

Google Powerwords and Copywriting. It’s a ULTMATE, FREE, GUARANTEED way to GET LINK BUILDING RESULTS.

4. Write for Skimmers. This means put things in the copy that will allow another blogger to know what you are getting at, easily. One of the best techniques is pulling topics from the main paragraph and emphasizing those. Another simple way is to summarize the ideas in a size bar, or a quote bar. (Such as I have here). This allows other bloggers who might link to you to know if they’d be interest.

You’d be amazed how many other bloggers just are looking for information to link to, and don’t read the content.

Are ISPs Stealing Your Affiliate Commissions?

By

Pesach Lattin

-

2011-08-08

18

According to lawsuit filed today by law firm Reese Richman LLP, there is evidence that several ISPs have been engaging in questionable and possibly illegal behavior (according to them) by hijacking search queries. Using a technology by Paxfire, supposedly DNS redirects from searches on Bing, Yahoo and Google would lead consumers directly to the page of certain brand and credit the ISP’s affiliate account with any possible commissions. [pullquote]Using a technology by Paxfire, supposedly DNS redirects from searches on Bing, Yahoo and Google would lead consumers directly to the page of certain brand and credit the ISP’s affiliate account with any possible commissions.[/pullquote]

According to research done by two researchers at the International Computer Science Institute in Berkely, California, all together some 10 (or more) ISPs were involved with using this technology to hijack customer’s searches and mainly send to Commission Junction accounts for Dell, Bloomingdales and Safeway. If these claims are true, this would also have overwritten valid cookies from other affiliates using this method.

The Paxfire technology was originally made to create search pages for ISPs users for DNS and non-domain errors, but nothing on their website talks about using it to hijack commissions. One thing that should be noted is that the researchers claim that the “believe” Paxfire was involved in doing this, but do not as of this moment have specific proof that Paxfire is behind this scheme or that the ISPs actually were benefiting from this. The lawsuit naming them will obviously help find out if they are involved.

UPDATE: According to Commission Junction they have banned PAXFIRE from their system effective IMMEDIATELY

List of ISPs that are reported to be involved:

Cavalier
Cincinnati Bell
Cogent
Frontier
Hughes
IBBS
Insight Broadband
Megapath
Paetec
RCN
Wide Open West
XO Communication

What are your thoughts on this?

Top Five Traffic Must Know Generation Blogs You Don’t Know About

By

Pesach Lattin

-

2011-08-07

13

The affiliate and CPA community tends to be very much incestuous when it comes to advice, bloggers and how-to-guides. Unfortunately, as some people pointed out in the article about the FTC & Clickbank many of the “experts” in the industry are just linking to themselves, promoting their own “push-button” traffic products.

What this usually means is that much of the advice out there is very much the same old stale methods that have been passed down for years. I’ve compiled a list of bloggers that aren’t in the “affiliate” game but are all about building traffic and return visitors.

This is important because with many of the changes in google, QUALITY content is more and more important than ever.

Here is a great list of bloggers that talk about traffic generation, SEO secrets and other techniques that do one thing: get you more visitors, generate traffic, bring people back and of course, make you money.

1) Growmap. Gail Gardner runs this small business blog, as she calls it. I’ve interviewed her for Small Business Technorati a few weeks ago, and she’s a fountain of information about everything. She is extremely useful to learn about what is out there, what people are talking about in small business. Don’t just paying attention to the “affiliate insiders” because many of them are just talking about only what they know, not what others are teaching. @Growmap

2) TrafficGenerationCafe with Ana Hoffman. Pretty amazing blogger with absolutely no connection whatsoever to the performance marketing industry, yet providing tools and techniques that our industry often charges for. I went through her blog after being introduced and found at least a dozen variants of some of the most expensive programs affiliate marketers use. @WebTrafficCafe

3) SEOSmarty by Ann Smarty. Think that you know who all the marketing experts are? Her tweets sometimes are tweeted as many times as some of the top publications in SEO, if not more. Why? Because she doesn’t actually write that much, but when she does it’s highly intelligent and innovative. @SEOSmarty

4) Kikolani with Kristi Hines. Self Described Geek has more information about what is going on out there than anyone else. She’s a regular for Search Engine Journal, Stay on Search and Famous Bloggers and spends it seems all her time reading other people’s blogs and then talking about what she learned. It’s a regular cornucopia of what the hell to pay attention to. @Kikolani

5) Just-Ask-Kim. Kimberly Castleberry has probably one of the best “how to start” guides about marketing I’ve ever seen. If you are looking to get into the marketing industry, especially affiliate marketing, this is an awesome place to start. @AskKim

What is interesting about this list, is that they are all women. In the affiliate and performance marketing industry we seem completely dominated by men (and obviously a lot of boys) and their opinions. One thing you will notice about all these people is that their alexa ranking is higher than most “gurus” in our industry, or at least on par with them. The reason they do well is that they are great at what they do, and they are most importantly innovative. Instead of attacking people, causing drama as is often seen in our industry, they are focusing on building businesses. I highly advise you taking a serious look at their blogs and you’ll learn more about marketing than you thought you would.

Y’all Come Back Now: Lead Generation as Concierge

By

Kevin Wallach

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2011-08-04

10

Lead generation is an obvious fit for companies that have email marketing capabilities. No lead produced on the Internet these days is stronger in my experience than those that originate from email publishers. And of course email marketers know how to make a list of opt-in email addresses produce again and again which makes their publishing model a great one in terms of ROI. I believe as lead generators we could all do well following in some of the footsteps of email marketing. The one that stands out to me is applying targeting to your marketing efforts. One of the strengths of marketing to a database is that you can accumulate information about the habits of a consumer and predict what purchases might be on the horizon in some cases.

With this kind of knowledge in hand lead generators can act as a sort of concierge to the consumers in their databases. You are in a unique position when you have data. If you use it effectively you can reach consumers at the right moment with the right offer, something that offline marketers struggled with for decades.

Traffic is so expensive and leads so valuable a commodity that it makes more sense to create a relationship with a consumer than it does to rely solely on constant, fresh generation of traffic by publishers. Any lead generation expert who wants to control costs can benefit from applying a few principles of a good concierge when marketing to a database whether it be through email, SMS, ad serving technology, or other channels.

1. Be sympathetic. Face to face interaction allows for a lot of questions to be asked but automated interaction with consumers online or offline has more limitations. Try to put yourself in the consumer’s place and imagine what message would mean the most to you.

2. Be proactive. Overdoing follow ups or ad serving is certainly not going to win long-term consumer relationships for you but neither will being silent for too long. Just as you would face to face with customers you need to make sure to ask questions now and then to find out what’s going on in their lives. Once they respond be sure you are ready to react with some good recommendations or suggestions.

3. Ask how things worked out. First chance you get follow up with the consumer to gauge how helpful you were to them. In terms of automated media this could happen instantly or a day after the consumer completes some type of online action, be it a lead or a purchase. If you have a call center your follow up might be much more personal of course but the end goal is the same. You want to establish in the consumer’s mind that your company is there to help when making purchasing decisions becomes time sensitive.

Ultimately what you want is for the consumer to have a way to get to you whenever a need for help exists. This type of two-way communication allows you to change the dynamic of lead generation. Publishers have long known the value of good content and good services but I am not sure I or others as lead generators are always as good at building long-term relationships with consumers. If you perfect it then you can expect your lifetime value on any record in your database to increase but more than that you can take control of revenue opportunities that previously were slipping by you undetected.

Payday Loan Marketers Charged by FTC

By

Richard B. Newman

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2011-08-04

9

At the request of the Federal Trade Commission, a federal court has halted an online operation that allegedly debited consumers’ bank accounts without their consent when consumers visited the defendants’ websites seeking payday loans. The court also froze the defendants’ assets, pending further court proceedings.

According to the Commission’s complaint, the defendants’ websites, such as mypaydayangel.com and juniperloans.com, asked for consumers’ personal and financial information, such as social security, driver license, and bank account numbers. Near the end of the application form, the defendants offered unrelated “Direct Benefits” and “Voice Net” programs for food, travel and merchandise discounts, or for long distance calling and Internet access. Many consumers who clicked to “submit” a payday loan application were enrolled, unknowingly, into the programs, which initially charged their bank accounts up to $59.90 per month, and later charged up to $99.90 per year. Consumers often did not notice the program offers, and some people who declined the offers were allegedly charged for the programs anyway.

As alleged in the complaint filed in the U.S. District Court for the Middle District of Florida, the defendants sent consumers’ bank account information to Landmark Clearing Inc. and other payment processors to electronically generate remotely created payment orders that debited consumers’ bank accounts. Consumers typically discovered the problem when an unexpected debit appeared on their bank statement, or when their bank told them their account was overdrawn. They learned that Direct Benefits or Voice Net received the payments only after they contacted their bank or saw an online copy of the payment order. Consumers called the defendants for a refund but more often than not, received the run-around. Many consumers had to dispute the transaction or close their bank accounts to get a refund or stop the defendants from debiting their accounts.

The defendants are charged with violating the FTC Act by obtaining consumers’ bank account information and debiting their accounts without their consent, and failing to adequately disclose that, in addition to using consumers’ financial information for a payday loan application, they would use it to charge consumers for enrollment in unrelated programs and services. The FTC complaint names Direct Benefits Group LLC, also doing business as Direct Benefits Online and Unified Savings; Voice Net Global LLC, also doing business as Thrifty Dial; Solid Core Solutions Inc.; WKMS Inc.; Kyle Wood; and Mark Berry.

If you are currently engaged in the online marketing of payday loan services, or contemplate doing so, be sure to consult with your Internet attorney in order to minimize legal and regulatory risks.

Roland Navarro Biography

By

Pesach Lattin

-

2011-08-04

1

Roland Navarro is currently Director, Strategic Development for MediaTrust, an online performance advertising exchange and technology company. Prior to MediaTrust, Roland was a Partner at Tracking202 until the company was acquired by Bloosky Interactive. He currently serves as an investor and advisor for several start-ups; and is passionate about helping others.

Roland serves as a Trustee for the Ros Foundation, and with the PEACE Philippines Team for Saddleback Church. Roland is currently an Executive Scholar at the Kellogg School of Management, and did his undergraduate studies at UC Santa Barbara.

Roland Navarro LinkedIn

Facebook Files TypoSquatting Lawsuit against Affiliate Marketers

By

Pesach Lattin

-

2011-08-04

32

If you didn’t notice, last week Facebook filed a lawsuit in federal court against several marketers for basically typo squatting. The lawsuit, found here claims that 25 different people were using similar domains to Facebook that were common typo errors. According to this report, over 48 million visitors a year are diverted away from Facebook.

In its law suit Facebook claims, “Defendants’ schemes also diminish the goodwill associated with Facebook and its marks, injure Facebook’s reputation, breach enforceable agreements between Defendants and Facebook, interfere with Facebook’s business, and unjustly enrich Defendants.

What is interesting about this case is that most of the people sued are involved with several major affiliate networks as affiliates, mainly running free gift card offers. What happened in these examples was that someone would type in something like Facebokk.com and would be directed to a “social media survey” that would have the same look and colors as Facebook but then only are for a free gift card (email or zip submit.)

In one case, one of the people sued is actually the owner of one of the Email Freebie Offers, Consumer Reward Solutions owned by Elise Petri who has already been sued before for Trademark Infringement

Several of the people mentioned are “Super Affiliates” of several well known networks. Even right now, at the point of writing, some of the domains are still forwarding to GiftCard offers on several affiliate networks.

However, what is interesting is that some people have already pointed out that some of the typos are just common variants of Face and Book, and that Facebook might if it went to court, would have a hard time proving that Facebook itself is a legitimate trademark. So far, all lawsuits that Facebook has brought were settled out of court, never addressing the question if the common names Face and Book could be a defendable trademark.

Some of the people sued are: Cyber2Media, Inc., Daniel Negari, Cleanser Products, Counter Balance Enterprises Ltd., FB Promotions/Freebie Promos, Mackrooner Ltd. Inc., Newgate Services Ltd., Pioneer Enterprises Ltd., Rabbit Gogo Media LLC, SMTM Enterprises Ltd., YourTick, Zilt, Jacob Daniels, Jerry Hui, Ryan Johnson, Eric Jordan, Karrie-Lee Karreman, June Kimchi, Tim Meyers, Ankit Pandey, S. Pace, Elise Petri, Mark Risi, John Souza and Michael Suggs

UrbanObserver

ADOTAT

Revenue Street

Empyre Media

CPAWay

NDemand Affiliates

BLAM Ads

Ultimate Long Tail PPC Methods

Established Methods to Monetize Blogs

The Performance Marketing Challenge

Bloggers Survey

Are Bloggers Really Affiliate Marketers?

General Observations

Next Up . . .

Four Easy Copywriting Secrets Guaranteed to Build more Links

Are ISPs Stealing Your Affiliate Commissions?

Top Five Traffic Must Know Generation Blogs You Don’t Know About

Y’all Come Back Now: Lead Generation as Concierge

Payday Loan Marketers Charged by FTC

Roland Navarro Biography

Facebook Files TypoSquatting Lawsuit against Affiliate Marketers

Other Great Reads

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

Streaming’s Big Lie: The Future of TV Is Already Broke

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

Did Your Company Receive a Letter From the FTC? FTC Warning Letters and Notices of Penalty Offense

The Good, the Bad, and the SPO-ly

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