Monday, September 8, 2025
All
Home Blog Page 1151

Huge Mobile Fraud Revealed

By
Pesach Lattin
-
3

Automated traffic through bots has been a part of the Internet almost since its inception, but until recently mobile sites were largely left alone. A new report from Solve Media found that approximately 29% of traffic to mobile sites was considered suspicious and 14% of it was confirmed to be coming from bots. This is still quite a bit lower than the bot traffic to regular sites which is as high as 40% with 29% being confirmed as coming from bots.

Mobile website owners are concerned because much of this traffic is coming from regular PCs running bot software which is coded specifically to appear as if it were a mobile device. Hackers have found that mobile sites are often an easy back door into otherwise secured sites. This is because most of the mobile sites have little or even no security on them.

This type of suspicious traffic is coming from around the world, but Singapore and the United Arab Emirates are the biggest offenders with up to 71% of traffic originating from Singapore being flagged as suspicious.

It is clear that the risk to websites from hackers using simulated mobile bots is significant, but it won’t be too difficult to develop effective security measures which can help lock down these sites. The basic concept will be the same as with the full version of web pages. The real concern for many websites and ad providers is the amount it is costing to display advertisements to bot traffic.

Since a lot of advertising on mobile sites is paid using the CPM method (the website gets paid per 1000 times the ad is displayed) it is easy to see how this type of fake traffic can end up costing advertisers a significant amount of money. Even the ads which use a CPC option or other method of advertising will be getting ripped off from the artificially high amount of traffic these mobile sites are using. Solve Media estimates that mobile bot traffic could cost the industry up to one billion dollars in fraudulent advertising.

This is largely due to the fact that there has been such a huge increase in the amount of advertising dollars being spent on mobile sites over the past year. This budget is expected to continue to climb which is why both advertisers and website publishers will need to work together to come up with effective ways to sort out the legitimate traffic from the bot traffic.

While there are some types of software which can help in this area, it is far from fool proof and will need to be updated and improved before either the website owners or the advertisers themselves can feel confident that every time they display an ad it is being shown to an actual person.

How many of you run dedicated mobile sites or mobile versions of your main sites? Have you noticed a spike in traffic over the last several months? Are you using any anti-bot software on your web pages? I can really see this becoming a major issue if it is not addressed in the near future. I’ll be interested to follow along as this story develops in the coming months.

Get Quality Clicks that Convert

Skimlinks Continues to Dominate Content Monetization

By
Pesach Lattin
-
3

Skimlinks, the leader in content monetization, today announced the launch of two new products aimed at helping publishers earn even more revenue from their content.

Skimlinks Showcases is a near-text unit that populates automatically with products mentioned in content. Leveraging Skimlink’s SkimWords technology to accurately identify product attributes, Showcases provide a visual way to complement publishers’ content with additional revenue-generating potential.

Complementary to Showcases is the Fashion Engine – the first in a series of advanced vertical-focused natural language processing engines – especially built to offer fashion publishers the most accurate and effective monetization solutions. The Fashion Engine will automatically power both Skimlinks’ in-text SkimWords solution as well as the near-text Showcases solution for fashion publishers, representing the first fashion-optimized semantic solution on the market.

For additional information including downloadable images and backgrounders, please visit the Skimlinks press kit.

These releases demonstrate Skimlinks’ commitment to provide seamless, unobtrusive and beautiful monetization solutions to cater to publishers of all sizes, types, and sensitivities. Publishers can pick the optimal combination of monetization solutions for Skimlinks’ increasingly rich suite of products, all of which help publishers be rewarded for the purchase intent created by their commerce-related content.

“Fashion publishers like Cosmopolitan and Lucky Magazine have been using Skimlinks to monetize, but a key challenge has been for our SkimWords technology to work effectively in verticals where products are described using normal words rather than part and model numbers, for example “black leather dress,” said Alicia Navarro , CEO and Co-founder of Skimlinks. “In a first for fashion publishers, Skimlinks Fashion Engine can accurately identify fashion products mentioned in content and match them with the most relevant and yield-optimized retailer link, all at scale in real-time. Fashion publishers can choose to leverage this new Engine with SkimWords or with Showcases, an evolution which takes fashion monetization to the next level.”

The launch of Showcases benefits even more publishers, working across all verticals and geographies. Publishers can select from a range of beautiful designs and sizes aimed to match any publisher’s site aesthetics, and Skimlinks will automatically populate them with the products discussed in each page. Products are optimized for each user’s geography, and yield-optimized to help publishers earn the most from their content.

“With Showcases, we aimed to create natural extensions to content that didn’t appear ad-like. We believe that near-text monetization offers huge potential for publishers, as it can add richness to the user experience without sacrificing display ad real estate,” said Navarro.

Showcases are available now to all Skimlinks publishers via their newly launched Publisher Hub, with the Fashion Engine automatically boosting results across all Skimlinks semantic technologies.

(Logo: http://photos.prnewswire.com/prnh/20130501/SF05230LOGO-a)

(Photo: http://photos.prnewswire.com/prnh/20130501/SF05230-b)

(Logo: http://photos.prnewswire.com/prnh/20111026/SF93683LOGO-c)

About Skimlinks: Founded in 2007, Skimlinks is the leading content monetization platform that rewards publishers for the role their content plays in creating purchase intent. Skimlinks processes 300 million clicks a month on over 140,000 sites around the web, including Conde Nast , Gawker, AOL Europe, WordPress, Hearst Digital, Haymarket Consumer Media, Telegraph Media Group, and many more. Skimlinks is a team of 55 with offices in London, San Francisco, and New York. Sign up to be a publisher here. Please see our new Japanese-language website: http://skimlinks.co.jp.

Affiliate Motorcycle Rental Program Started

By
Pesach Lattin
-
1

HAWTHORNE, Calif., April 30,2013 /PRNewswire/ — EagleRider, the world’s largest motorcycle rental, tours, sales and service company, is now introducing its affiliate program giving partners a new way of generating revenue and business. Over the last year EagleRider has made major strides in the technology department. One crucial area of focus was online integration with partners. EagleRider is offering its partners the opportunity to sign up for its Travel Affiliate Program, allowing them to integrate with EagleRider’s OTA XML API or White-Label Motorcycle Booking Engine.

Using the XML integration, EagleRider partners are given real time inventory to place directly into their online customer booking system. Affiliate partners will be able to create their own custom booking path for motorcycle rentals, or integrate a motorcycle rental option in their existing booking path.

EagleRider’s White-Label is the easier more simplistic integration of the two. This approach provides partners with the EagleRider reservation engine to place on any web page. The customer will start and end the motorcycle rental process right from the partner’s site.

“Only EagleRider offers such a wide variety of affiliate programs to help you make money selling motorcycle vacations, rentals, and motorcycle tours on your website. Whether you’re looking to make money by selling EagleRider travel products on your website or get access to our inventory through our OTA XML solutions, we have a product for you” said Hal Oreif, Chief Technology and Product Officer. “Based on the average online reservation, a partner can make substantial revenue by including EagleRider’s white label on their site while offering your customer valuable service. The White-Label takes a few days while the OTA integration takes a few weeks,” Mr. Oreif added.

With the growing interest in motorcycle rentals and tours, integrating with EagleRider is a very effective way for motorcycle and travel companies to broaden their appeal.  For more details and information on EagleRider’s affiliate program, you may contact Bardia Peake, EagleRider’s Digital Marketing Manager, at Bardia@EagleRider.com.

About EagleRider

Pioneering the motorcycle rental concept in 1992, EagleRider is now a full service motorcycle experience company offering Harley-Davidson®, Honda®, BMW® rentals, one way rentals, and guided and self-drive tours. With over 100 locations, EagleRider is the world’s largest motorcycle travel company also offering service, parts and accessories, and motorcycle sales including an array of features for individuals and dealers looking to buy and/or sell their bikes. For more information, please visit http://www.EagleRider.com for EagleRider rentals and tours, www.UsedMotorcycles.net for EagleRider sales, like us on Facebook at EagleRider Motorcycle Rentals & Tours and follow on Twitter @EagleRider.

Brands Forget Branding on Twitter

By
Pesach Lattin
-
3

A recent compilation of studies done by LTU Technologies has found a trend that is very concerning to people throughout the marketing and business world.  On twitter today about 36% of all links that are shared go to an image of some sort, but since data mining programs only see the text and tags that are used it is impossible for them to identify what it is that the picture is of.  Most reporting mechanisms can’t tell the difference between an image of your pet dog and the logo of a major company in an image.

This is a big concern because when companies use the information gathered to lean when, where and in what context people are talking about them.  If, for example, a company finds that people in Dallas, TX are talking about their company in a negative way after a marketing campaign they know they need to adjust their strategy.  There are, of course, many other things that companies can use this data for but when it is all in images they are left in the dark.

On sites like twitter the images are often tagged using the hash tag format (#hashtag) which has become the standard, but it is estimated that when brand name logos are used in the picture there is no hash tag about the company itself 77% of the time.  This is a huge amount of data which companies are missing out on causing them to have an incomplete picture to work with when planning marketing strategies.

With millions of images being shared every day this is increasingly becoming an issue for companies who want to stay ahead of their competition and in line with their customer’s desires.  The study done has shown that depending on the specific industry people commonly don’t mention the exact brand they are using in an image.  There are, of course, also concerns with copyright violations that need to be investigated.

Some specific statistics found in the study include the following:

  • Images of Beer only list the brand name 35% of the time
  • Visual images are processed up to 60,000 times faster than text alone
  • Pictures of food make up 20% of the images linked to on Twitter
  • Pictures of objects make up 36%

It is easy to see why many marketing professionals working for big companies are concerned about this growing trend.  As more people begin using Twitter and other social networks and specifically using them to post pictures it will only result in a bigger gap in the knowledge they have available regarding their customers.

Unfortunately image recognition programs are not efficient or accurate enough to sufficiently capture this type of information.  Companies and information mining firms will have to work together to attempt to find a way to find a way to accurately measure how much people are really talking about their products because in today’s world people are communicating more and more through images and less and less through text.

Is Illegal Advertising the Next Boom?

By
Pesach Lattin
-
3

If you are looking for about anything illegal, the internet has made it much easier to find. While Silk Road, a service that can only be found through a complex system of Tor Servers, was the first of it’s kind many other services have popped up. Services like “BuyItNow” and “RAMP” are trying to compete in the global illicit trade, with some even buying advertising on Silk Road to get customers.

While these sites are mainly known for being able to buy almost any type of drug, they also traffic in porn, counterfeit money, hacker supplies and even untaxed cigarettes. While law enforcement would love to be able to track the purchasers and obviously the sellers, it’s almost impossible to do because of the anonymous nature of the services including a requirement by most to do business in only BitCoin or Litecoin.

With the growth of these marketplaces, there is a real question to be asked: what type of advertising will be coupled with these sites? Is there a market for some company to be the Kingpin of illegal online advertising, and what are the legal and ethical issues with this?

You may think I’m crazy for writing about this, because you’ll tell me that advertising anything illegal is itself illegal, right?

The courts in the US are still deciding on whether advertising illegal products are themselves illegal. While there are laws in different states regarding this, we do have First Amendment protection that has even overturned laws against advertising tobacco. In Lorillard Tobacco v. Reilly, the Supreme Court overturned a Massachusetts ban on tobacco billboards within 1,000 feet of a school or playground, concluding that the rule was not narrowly tailored to advance a substantial government interest. There are a dozen similar cases that show that advertising a product does not equal the selling or making of the product.

So, in theory, advertising illegal products might itself be legal and the US government couldn’t do anything about it. A company based in another country with much lax standards might already not care, allowing someone to set up an operation on some offshore haven that advertises about anything you’d want to advertise. Someone is going to make millions on this, so why not you?

Most companies from Google, Yahoo and most major advertising networks have a limit on what they will allow advertised. Most have restricted any drug or tobacco content, and many will not advertise anything remotely illegal or “immoral” for lack of a better word. They don’t see doing business in the dark areas of the internet as something they want to do.

Yet, there are more than a few networks that place advertising on BitTorrent websites such as ThePirateBay. While the amount of networks that do business with BitTorrent websites has shrunk, there is still a huge market of buying advertising on these websites, especially to market certain more shady CPA products. They seem an ideal place to purchase cheaper ads that target an audience that might be more interested in dirty dating than more sites, or how to make money online?

It seems to me that someone is going to take this growing marketplace, with its new currencies and anonymity as a huge opportunity and start an advertising network that focuses on performance-based marketing. Let’s be honest here: many performance marketers don’t care where their ads show, because they only care about the result: someone buying the product. It’s a perfect solution to finding huge amounts of inventory, on the cheap and being able to sell it to anyone who wants to buy it, including those who want to buy and sell illegal products.

Here are a few considerations to think about however:

1)   What are your moral or ethical considerations? Where do you draw the limit? Is allowing advertising on drug related sites ok, but child porn unacceptable? In my opinion, I wouldn’t be involved in either, but someone might find free speech acceptable in all forms just to make a point?

2)   Do you want to do business on websites that seem to have a lot of questionable people buying products? In theory the worst of the worst are on these sites, including hackers. Do you want everyone who has access to everything illegal possibly destroying your clients business with excessive credit card fraud, hacking attempts?

3)   Can you grow using BitCoin and other currencies? Obviously you’d have to accept these, along with traditional methods. Is this something that you can have a business based on?

I’m just examining the issues here, just raising the questions. I’m not telling anyone that they should get into the illegal ad business, but instead being intellectually honest about the opportunities. This is a business, and while I find many things personally reprehensible, and think that anyone who gets into the blackmarket ad business is probably equally stupid and will end up in jail, there is a real possibility someone smart and savvy will create a viable business model that is both legal, ethical and profitable.

Do we need to take this part of the internet serious, and maybe in theory in the near future, maybe it will be more acceptable to be a part of it? I’m not sure there is an easy answer but we may as well start asking the questions.

 

Australia Lags Behind in Affiliate Marketing

By
Jennifer Selleck
-
3

Affiliate marketing network DGM has expanded its operations to Melbourne off the back of business from The Iconic, Kogan and Microsoft. However, the agency said Australian retailers still aren’t up to scratch.

DGM said the company has added 20 retailers to its network in the past six months which also included the likes of Marks & Spencer and Sony. DGM general manager John Matthews claimed DGM was delivering more than $10 million in ecommerce sales each month for its clients.

As a result of the growth, DGM has opened its doors in Melbourne with its first team member in the Victorian capital, Kertu Liina-Lehismae who joined from Rakuten-Linkshare in the UK.

Matthews said: “Large retailers such as Big W, specialist online merchants including Kogan and The Iconic, and global giants Microsoft, Sony and Marks & Spencer are among more than 20 new clients to the DGM affiliate network.

“We are seeing the momentum build for affiliate marketing in Australia as local online retailers learn about the unique benefits of the channel while international retailers are looking to grow their incremental sales through our specialist retail publisher base.”

But Matthews warned Australian retailers are falling behind their overseas counterparts.

He said: “Australian retailers have some catching up to do compared to their US and European counterparts. In the US and UK, 100% of the country’s top 20 multi-channel retailers are operating an affiliate marketing program. Here in Australia, only a handful of those businesses are using the channel at the moment. We are expecting much more growth in the next 12 months as more retailers and merchants embrace the cost per acquisition model that operates in the affiliate space.”

DGM has also hired Peter Hammond from Shopping.com as a business development manager and Alexandra Lochhead from a UK fashion retailer as client services account manager.

The Best Pot-Centric Affiliate Program

By
Press Release
-
0

TruLite Industries, LLC announces the launching of their LED grow lights affiliate program. By signing up for the affiliate program, website owners can make 7% of every reffered sale to TruLiteLED.com. There is no limit to the amount a website owner can earn through this method.

Affiliate programs are simple ways that webmasters can earn money through their own site by promoting the products of another company. After signing up for the affiliate programs, webmasters are given a special link that is encoded with their affiliate identification. This link is then embeded on various websites and pages that the webmaster owns. When the link is clicked by a visitor, the action is recorded through the affiliate software built into TruLiteLED.com. If that visitor makes a purchase within 90 days, the webmaster gets credit for the sale which, in this case, is 7%.

This type of program is popular with gardening and hydroponics website owners as well as those who run larger forums where indoor growing and gardening is spoken about.

Individuals with no website can also sign up for the program. Instead of earning cash, these users will earn credit with which they could purchase lights from TruLite LED. This type of promotional method is great for those that have friends or family that may be interested in TruLite’s products. This person would still get a special affiliate link that can be sent out to friends and family and they would still be credited 7% on their purchases which can be used toward products at TruLiteLED.com.

About TruLite Industries, LLC

TruLite Industries, LLC is a technology firm specializing in efficient horticultural products and operates in the business to business and business to consumer markets. TruLite sells directly through it’s website,TruLiteLED.com and through approved distributors and retailers. To browse all available products, including theTLM225 which is specifically engineered for growing flowering medicinal herbs, visit the website. For sales or distribution inquiries, please call 855-254-1213.

50 Cent and Pepsi Have Fake Followers?

By
Pesach Lattin
-
6

Ever since the first social network became main stream some people have been fighting to get the most “friends” or “followers”.  While some people are getting massive numbers of followers by simply sending out hundreds or thousands of requests per day, most take the short cut of buying fake followers in bulk.  Those selling these type of followers build up their lists by spamming out updates or links to quickly gain tens of thousands of followers.

Dubbed “Social Spam,” this tactic has become increasingly popular and is a multi-million dollar per year business today.  Everyone from politicians to celebrities have been known to purchase followers because of the fact that they don’t want to be seen as unpopular. The New York Times recently even called out several celebrities and brands, including Pepsi, Louis Vuitton and rappers 50 Cent and Sean “Diddy” Combs claiming that a large part of their social media consists of fake or bought followers.

A common problem for people new to twitter, for example, is they don’t have followers so they don’t want to promote their twitter account.  Without promoting their Twitter account, however, they can’t get followers!  That is, unless they purchase them.  When these individuals buy several thousands (or even more) followers they instantly gain the credibility they want.  They can then start promoting their account to fans and keeps the momentum going.

While this is a quasi-legit reason for buying followers, many others do it to give people the false impression that they are popular or an authority in a specific area.  In the world of Internet Marketing, for example, many people will trust the advice of a “guru” with 100,000 Twitter followers.  They can then promote their products and get sales based on the belief that they were an authority on the matter which is not necessarily true.

The unfortunate truth about these types of spam accounts is that there is really not much which can be done by Twitter, Facebook or any other major social networks.  As quickly as these social networks are banning fake accounts, new ones can be created.  Due to the high value many people place on having thousands of friends and followers there will always be a market for these types of accounts.

There are, however, several tools available for people to use which can help identify how many followers of any given individual are real and which ones are fake.  SocialBaker’s Fake Followers and StatusPeople are two of the major services which can be used for this, but it is important to recognize that these are not always 100% right.  They use a variety of different publically available pieces of information to estimate what percentage of followers are actually Spam.

Boost ROI with BoostCTR

By
Murray Newlands
-
1

Eric Ford, the boss at BoostCTR talks about creative optimization with our spikey-haired host Murray Newlands. The company is very much involved in paid search and works with copywriters and provide diverse perspectives on new creatives so that advertisers can optimize their creatives and of course, Boost their ROI and CTR. They have moved to working with networks and developing new creatives for display that allows marketers to scale fast and effectively.

From $500K to $32 Million in Revenue with Mobile Search

By
Amber Tiffany
-
0

In 2011, RingRevenue shared the story of Justin Elenburg, a performance marketer who earned over $500,000 in a year. Before it was mainstream, Justin conquered the mobile channel with a simple but solid strategy: drive mobile phone calls with pay-per-call programs.

It’s two years later. Mobile has grown at a meteoric rate, and Justin’s success has grown with it. In late 2011 he co-founded MobileFused, a performance marketing network that specializes in mobile search. Today MobileFused is “killing it” with phone calls and driving over $32 Million in annual revenue for advertisers.

Lucky for us, Justin sat down again with RingRevenue to share his mobile insight.

Why Mobile? Why Search? Why Phone Calls?

As marketers we’ve been beaten over the head with the message that mobile is here and should be fully entrenched in our marketing strategy. We’ve seen the headlines, “It’s All About Mobile,” “It’s the Year of Mobile,” but what does that mean? Justin shares his views and why he sees so much opportunity combining mobile search with pay-per-call.

  • Mobile search is an engaged activity

Justin explains that advertising with mobile display is challenging because you’re trying to make a passive user take action. You’re pulling them away from a game or whatever they’re doing. But mobile users conducting a search are engaged. They are looking for an answer to their question, a solution to their problem.

  • Mobile is a phone

Justin saw great conversion potential with phone calls, and what better way to drive calls than targeting people already on a mobile phone? His network is currently generating 10-20,000 phone calls per day. With click-to-call links consumers have an easy access point that may be more appealing than surfing the web for information on a small(ish) screen. Justin emphasizes the point that it’s all about the customer experience, and a good customer experience means including the option to call.

  • Phone Calls Convert

MobileFused publishers see conversion rates anywhere from 30 – 40%, and advertisers also see rates as high as 40%. The reason? These calls are exclusive leads from highly interested consumers. Once a consumer is on a phone call there is no back button. Justin also points out phone calls perform especially well for service-related offers such as home services or insurance. Because these types of shoppers don’t need to see a product, they’re ready to take action to get information and solve their problem.

What Makes You So Successful at Mobile Search?

Justin’s years of experience on the mobile front have come with big victories and valuable intelligence. From our conversation I walked away with three key takeaways for mobile success:

1. Deliver quality leads to advertisers

2. Know your market and what advertisers want

3. Use analytics to understand your audience

Know What Advertisers Want and Deliver Quality

Driving tons of low quality or the wrong kind of traffic doesn’t make anyone happy – not the advertiser, publisher or consumer. Phone calls provide a great way to weed out low quality calls. Justin explains how using quality filters and call routing ensures that advertisers are only receiving the kinds of calls they want, whether that’s callers from a certain state or that fit a certain profile. Calls can be filtered or routed based on any criteria that makes sense for that advertiser.

To better understand an advertiser and what they’re looking for, Justin recommends calling them and experiencing the sales funnel first hand. By speaking with the advertiser’s sales representative, a publisher will know exactly what kinds of questions they ask and who their prime customer is. They’ll also see if that advertiser knows how to make the most of a sales opportunity.

Using Analytics to Understand Your Target Audience

By driving calls from mobile search, you have the ability to get to know your target audience better -not to mention how well your marketing campaigns are performing.  Justin uses RingRevenue’s patented RingPool technology to capture key data on each caller.

Use your analytics to understand which keywords, search campaigns and landing pages are translating into phone calls.  Don’t be afraid to test, and lose a little money to gain data that will ultimately mean a higher ROI. Justin also uses RingPool technology and analytics to see what mobile phone model callers are using and which mobile carrier they have.

This information is hugely valuable and will help you optimize mobile campaigns and make smarter mobile media buys. Justin reveals that each mobile carrier has a unique demographic and customer profile, and the same goes for mobile phone models. If you find most of your callers are Verizon, iPhone users, you can make sure you’re targeting those consumers.

Find out how you can drive more mobile search phone calls with RingRevenue’s technology. Request more information today! (We promise it’s easier than you think.)

If you’re an advertiser or publisher interested in joining the MobileFused network visit mobilefused.com.

 

Native Ads vs. Pre-Roll Ads: Brand Lift

By
Pesach Lattin
-
0

Surely there is not any doubt that the world of internet marketing has become a business that relies heavily on visuals. This means of course that consumers are constantly showing a better response to things like images and videos than they do simply text on a page. Today, video advertising is of particular interest to advertisers, as it allows them a way to grab consumer attention visually, and still relay to them a message that images may not be able to. Because of their success, advertisers have found multiple uses and methods of using video ads. Nielsen, the well-known information measurement company, in collaboration with Sharethrough, a company that deals with native advertising, have recently compared a few of these methods of use for video ads to find which would bring in higher brand-lift metrics for brands and advertisers.

In order to conduct this research, Sharethrough helped five leading advertisers create video ads in a pre-roll format and then in a native format, both of which would convey the same creative message. After this, the company used Nielsen’s Online Brand Effect to see the effects that each had on brand lift, and what would cause this lift.

An important finding from the study that Nielsen and Sharethrough conducted is that, when prompted with a brand survey, attitudes differed based on the type of video ad consumers were shown. In fact, the study states that pre-roll ads were more likely to bring about negative responses in a brand survey than were native ads. Pre-roll ads often come off as unwelcomed in users’ eyes, and they often feel as if content is being thrown at them without their asking for it. In fact, the study found that those users that were shown pre-roll ads were 29.3 percent more likely to state in a survey that they viewed a brand’s content “unfavorably,” compared to people who had not been shown any advertised content.

Now, as far as brand lift goes, native videos conquered this study. With all five ad campaigns that Sharethrough examined, native videos brought the higher lift. Among users that saw ads, these native ads showed an 82 percent lift. What makes this fact even more impressive is that pre-roll ads only made for a 2.1 percent lift, according to the study.

It seems that as of today, native ads take the cake in the area of brand lift. Pre-roll ads may prove to have the highest reach, and they are almost always being viewed constantly, but native video ads really deliver in this area.

The company mentions that as of December of 2012, the US has streamed about 24.6 billion videos on the web. Considering the importance of videos on the web today, it is also important to consider the type of video you use for your advertising purposes.

Penny Auction Site Beezid.com Welcomes Expansion of Affiliate Channel to Bolster Partner Revenue

By
Press Release
-
0

Leading penny auction authority Beezid.com is giving affiliates the opportunity to increase their online revenue. Qualified affiliates are being invited to join a flourishing network of affiliate partnerships during 2Q13. Having recently exceeded 5000 members through affiliate programs in top-rated networks such as LinkShare and PepperJam, Beezid is committed to quality online marketing collaborations and increasing affiliates’ revenue.

Beezid.com’s affiliate programs offer some of the most competitive commissions in the industry. Affiliates receive either a CPA or a residual commission payout. Additionally, Beezid maintains premium partnerships with other networks and agencies, including a few in Revenue Performance Magazine’s Top 20 CPA Networks.

“Our industry experience has allowed us to outlast many competitors since 2008, and our affiliates are a major part of that success,” said Beezid CEO Max Bohbot. “We place a high value on our affiliates and welcome newcomers to partner with us, especially with the closing of the Google Affiliate Network.”

As an early pioneer of the penny auction industry, Beezid has established partnerships with the retail industry’s top super affiliates. Using various promotional methods, Beezid affiliates have benefited from growing revenue in an increasingly popular niche market. The company plans to further that growth by working with affiliates of all levels who are devoted to learning and entering the penny auction space and are new to Beezid.

To become a strategic partner of Beezid.com, consult the company’s Affiliates section of their website, as well as their Twitter account dedicated specifically to affiliates of their programs.

About BEEZID.com

BEEZID.com is a penny auction website that offers a thrilling spin on online shopping. Since launching in 2009, Beezid.com has become the leading source for top-quality products at up to 99% off the retail price. Members take advantage of huge discounts on brand new, brand name products by forming bidding strategies in a fun and secure online environment.

The time to try out Beezid is now! Sign up is free, and members can always take advantage of promotions, bonuses, and incentives on Beezid’s popular Twitter and Facebook pages. Join over 70,000 people who Like Beezid to enjoy huge savings!

Todd Janowski

Email

Montreal, Canada

1-877-823-3943

This press release was issued through eReleases(R) Press Release Distribution. For more information, visit http://www.ereleases.com.

SOURCE Beezid.com

/Web site: http://beezid.com

FFL123.com Announces Distribution Partnership with Leading Performance Marketing Firm AvantLink

By
Press Release
-
0

FFL123.com, the online Federal Firearms Licensing expert and creator of the popular FFL Kit, has signed a marketing agreement with Inc. 500 organization AvantLink. The partnership between the two organizations cements FFL123.com as a leading online merchant that offers value-added products and services to its customers.

When asked about the new agreement with AvantLink, FFL123.com President Brandon L. Maddox stated, “This is a great day for FFL123.com.  This new partnership shows our customers and our shareholders that top tier organizations see great value in partnering with FFL123.com.  Our partners see FFL123.com as an ecommerce company with a long track record of success and a business model that has become the gold standard in our niche market.”

AvantLink’s evaluation and selection process is known for its rigor. They qualify all merchants and only partner with organizations that are established web retailers and progressive merchants that understand the power of open system marketing. They do not partner with organizations offering one-off products or websites that sell low-quality, low-conversion merchandise. FFL123.com is the first digital product AvantLink has ever partnered with.

The partnership generates further exposure for FFL123.com through multiple marketing channels, and provides important metrics FFL123.com can use to improve their already stellar business practices and products.

To find out more about obtaining a Federal Firearms License (FFL License) or Class 3 license, visit http://www.FFL123.com.

iPad Dominates Tablet Ad Impressions

By
Pesach Lattin
-
0

The Apple iPad is in a league of its own in web traffic and ad impressions, according to two recent reports.

According to a new report from mobile advertising firm Veti, iPad users accounted for 97.8 percent of advertising impressions in the tablet category amongst their peers, the Amazon Kindle Fire and the Samsung Galaxy Tab. The larger-sized iPad accounted for 91.6 percent of the advertising impressions, but dropped 0.7 percent from February to March. The iPad mini, however, increased its advertising impression count from 5.2 percent in February to 6.2 percent in March.

Apple iPad tablet users are generating the most web traffic ever as well, according to a new report released this week by Adobe.

The iPad dominated the tablet scene, accounting for nearly 80 percent of browsing in February 2013, up 10 percent year-over. iPad web traffic was further boosted in November with the releases of the iPad 4 and the iPad Mini, according to Tyler White, manager for the Adobe Digital Index. “The iPad’s dominance among tablets is probably even more important than the re-emergence of iPhone as leader among smartphones because tablet browsing continues to grow at a faster rate than smartphones,” said White.

Android tablets also fell during this period from 30 percent in February 2012 to 20 percent this February.

1...1,1501,1511,152...1,257Page 1,151 of 1,257

Other Great Reads

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

Pesach Lattin - 0
How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just raise the bar—they throw it into orbit. Erin Levzow is one of those guests. From the moment she joined The ADOTAT Show, it was clear we were in the presence of brilliance. Erin is a marketing powerhouse, blending emotional intelligence with razor-sharp strategy, all wrapped in a package of humor, humility, and dazzling storytelling. She’s the...

Streaming’s Big Lie: The Future of TV Is Already Broke

Pesach Lattin - 0
Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an open bar of binge-worthy dopamine hits. But, as Doug Shapiro’s sharp, no-BS research reveals, the revolution is out of cash and looking for a loan. Streaming doesn’t just monetize less—it barely monetizes at all. For every streaming dollar generated, old-school pay TV is making it rain with three dollars in subscriber fees and seven dollars...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

Richard B. Newman - 0
A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority in connection with investigations.  CIDs may require the production of documents - including electronically stored information – or tangible things, the provision of testimony, and the providing of written responses to questions. A CID must state the nature of the conduct constituting the alleged violation which is under investigation and the provision of law applicable to...

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Richard B. Newman - 0
Recipients of FTC warning letters and notices of penalty offense should be on high alert and act quickly. Their advertising and marketing practices could be in violation of applicable legal regulations. What is an FTC Warning Letter? Federal Trade Commission “warning letters” are intended to warn companies that their conduct is likely unlawful and that they can face serious legal consequences, such as a federal investigation or lawsuit, if they do not immediately stop. ...

The Good, the Bad, and the SPO-ly

Pesach Lattin - 0
The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path Optimization (SPO) is my love-hate relationship in ad tech personified. It’s the reason I fell for this industry’s maddening brilliance—and why it sometimes feels like a bad rom-com where no one learns their lesson. At its core, SPO promises efficiency, transparency, and accountability, and when it works, it’s like watching a Rube Goldberg machine perform flawlessly. But when it doesn’t—and let’s be honest, that’s most...

Must Read

About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

Follow Us

© Copyright 2022 Pesach CV Lattin & ADOTAT.com