Saturday, January 18, 2025

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Oh, Look! Another Day, Another Scandal with Colossus: Direct Digital Holdings Under Fire

Alright, folks, grab your popcorn because we've got ourselves another juicy corporate drama. Yesterday, a shareholder class action suit was filed against Direct Digital...

The Ad Tech Drama: Colossus, Adalytics, and Augustine Fou

If you haven’t heard the buzz about Colossus and Adalytics, you’ve likely been hiding under a rock—or perhaps just been too busy doom-scrolling to...

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of "Ad Tech Gone Wild." Picture this: Colossus Media LLC, strutting around like the Big Man...

Should Colossus SSP Be Kicked Out of the Coven?

Alright, imagine the programmatic advertising world as the mystical realm of Greendale from "Chilling Adventures of Sabrina." Picture Colossus SSP as the mischievous witch dabbling in...

Colossus SSP: The Dark Lord of Programmatic Advertising?

In a galaxy far, far away, where the mystic forces of programmatic advertising wield their power across the vast digital cosmos, an ominous shadow...

What Exactly is ID Spoofing?

Welcome to the latest installment of "Ad Tech’s Dirty Laundry," where we expose the industry's unsavory secrets like they’re yesterday's gym socks. Today, we’re...

The Bullshit AdTech Guru: How to Spot a Fake Expert in a Sea of Snake Oil Salesmen

Adtech is a confusing maze, and let’s not kid ourselves—it’s a veritable circus out there. Even the so-called top experts often seem like they’re...

Teen Screen Dreams: Decoding the Future of Social Media

Let's dive into the turbulent seas of teenage social media trends, where the Pew Research Center's latest survey serves as our navigational chart. This isn't...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...