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Scott Holden: The Ace up Brex’s Sleeve in the Spend Game

Brex, the first fully unified global spend platform, has announced that Scott Holden is joining the company as Chief Marketing Officer. In just over a year, Brex has evolved beyond corporate credit cards to offer a comprehensive global spend platform, including expense management, reimbursements, payables, travel, and corporate cards in one place. Notable companies like Coinbase, DoorDash, Generations Healthcare, Indeed, Lemonade, SeatGeek, TuSimple, and more are now served by Brex. Holden’s role as CMO is to build on this expansion, oversee the marketing strategy, and position Brex as the leading spend management platform. His focus will be on growing Brex’s presence in the mid-market and enterprise segments while maintaining its strength with startups.

Holden brings over 15 years of marketing experience to Brex, having served as Chief Marketing Officer at ThoughtSpot, an AI-powered analytics software company. During his time there, he scaled the marketing organization and drove demand across various business segments, attracting enterprise customers from Fortune 500 companies and other innovative brands. Prior to that, Holden spent seven years at Salesforce, where he led multiple marketing teams across different sectors.

Scott’s decision to pursue marketing stemmed from his unique combination of creativity and analytical skills. He views marketing as an outlet for using his creativity to craft compelling stories and content while leveraging his analytical mind to gauge performance.

As CMO of ThoughtSpot, Holden focused on creating a world-class operations back end to complement the company’s strong storytelling. His efforts culminated in ThoughtSpot’s remarkable growth, achieving a $100 million run rate and securing significant funding rounds.

Joining Brex, Scott Holden is excited about the company’s transformation into a multi-product organization with a unified global spend platform. He plans to leverage his experience in building industry-defining software brands to further establish Brex’s category leadership and generate demand for the company.

Brex’s unified global spend platform provides finance teams and founders the tools they need to manage global spending efficiently. The platform’s offerings encompass corporate cards, expense management, reimbursements, bill pay, and travel all in one place, catering to tens of thousands of businesses, ranging from startups to enterprises.

Scott Holden’s appointment as CMO represents a crucial milestone in Brex’s journey towards becoming the leading spend management platform. His vision and leadership are expected to drive Brex’s growth and solidify its position as a prominent player in the global financial landscape, helping companies of all sizes future-proof and manage their spending effectively.

Pesach Lattin
Pesach Lattin
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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