Zebra Technologies, a company that provides solutions and partners for businesses to deliver a performance edge, has announced the appointment of Rob Armstrong as its Chief Marketing Officer. Armstrong, a business and marketing executive with nearly two decades of experience, will continue to drive the company’s strategy and growth in his new role. He replaces Jeff Schmitz, who has been appointed as Zebra’s Chief People Officer.

Zebra CEO Bill Burns expressed his excitement at the appointment, stating that Armstrong had been instrumental in elevating the marketing team’s impact on the company’s business and collaborating with teams across Zebra to drive the organic and inorganic growth strategy. Burns added that the company is grateful to Schmitz for his strong cross-functional execution and ongoing leadership as they continue to build an inclusive culture and diverse workforce while preparing the leaders of tomorrow.

Armstrong joined Zebra in 2014, after the company acquired Motorola Solutions’ Enterprise Business, and has since held various leadership roles in marketing. In his most recent role as Senior Vice President of Integrated Marketing & Channels, he led Zebra’s marketing strategy and execution across the company’s full product and solution portfolio, as well as channel and digital marketing, media relations, brand strategy, channel development, pricing, and analytics.

As CMO, Armstrong will lead a talented global marketing team to continue to drive preference and evolve the Zebra brand in over 100 countries in collaboration with more than 10,000 partners in the company’s growing channel ecosystem. He received his Bachelor of Science degree in Electrical Engineering from the University of Notre Dame and currently serves as a board member for Bernie’s Book Bank and FIRST Illinois Robotics.

Armstrong expressed his honor at being appointed Zebra’s Chief Marketing Officer and his gratitude to Schmitz for his leadership. He added that he is excited about the opportunities ahead to collaborate with colleagues across Zebra to drive strategic growth and expand the company’s customer value proposition.

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