Heather Vale Goss of PACEDM (fka Performance Marketing Insider) interviews Mike Williams, Network Manager of RingPartner. In this exclusive interview, the first of two parts, find out what RingPartner is, how the pay-per-call affiliate network transitions web traffic to paid phone calls, and how that benefits both advertisers and their network of publishing distribution partners. Also discover how pay-per-call compares to mobile lead gen, why it’s more efficient and effective in achieving the same end goal, where the pay-per-call industry is heading, and how it affects the performance marketing landscape.
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