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Video: Impact Radius Dedicated to Stopping Fraud in Performance Marketing

Many companies in performance marketing don’t really care about fraud. This past year we did a survey and found that 72% of marketers are victims of fraud, and 11% of CPA Networks admit they actively commit fraud and ask publishers to commit fraud. This means that if you’re picking a company to work with in this field, you’re likely to be cheated by someone “reputable” that “someone” recommended.

Impact Radius on the other hand is one of those companies that takes fraud seriously — so much that they have bought the #1 Fraud Detection and Prevention Platform for Performance Marketing, Forensiq. While there have been dozens of other companies that have tried to enter the field, none of them really have stuck around because Forensiq is the only company that has a solution that actually works. Simply put, no other solution is even worth looking at because they don’t even come close to providing the service of Forensiq. Plus now they are part of one of the most experienced, most professional teams in the business.

Heather Vale from PACEDm spoke with Todd Crawford, Co-founder & VP Strategic Initiatives at Impact Radius, and David Sendroff, Founder & CEO of Forensiq. In this exclusive interview, discover why Impact Radius and Forensiq decided to join forces, what kinds of fraud they’re fighting, how fraudulent practices in advertising have evolved, and much more. To test out or use the platform, visit or


Pesach Lattin
Pesach Lattin
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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