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Marketing Madness

Adult Marketing Company CrakRevenue Growing Fast with Super Affiliates

Adult performance and marketing network, CrakRevenue has been growing really fast, and the key to that growth seems to be their awesome affiliate programs....
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Leaders

Video: Impact Radius Dedicated to Stopping Fraud in Performance Marketing

Many companies in performance marketing don't really care about fraud. This past year we did a survey and found that 72% of marketers are...
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Specials

Track Down an Offer, Stop Brokering

I’d say the biggest issue with our industry is the horrible amount of brokering that goes on. One network runs an offer from an...
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Leaders

PeerFly has few Peers.

Recently PeerFly was awarded the #2 Network in our Annual Survey of Networks. Their CEO Chad French was pretty damn happy about that, considering...
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Adtech

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...
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CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At...
Adtech

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...

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CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars,...
Adtech

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...

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