A marketing firm is claiming that social media influencer Dan Bilzerian, the CEO of Ignite International Brands (CN: BILZ) is one of its clients and he paid a huge amount of money per month to boost his Instagram following. YouTube personality Tom Nash revealed the claims of the marketing firm that it received a monthly payment from … Read more
According to the Oxford dictionary, hacking is ‘the gaining of unauthorized access to data in a system or computer’ and we all know that. Well, the marketing world has certainly turned this negative into a commonly used positive verb when it comes to accelerating growth from a data and digital marketing perspective. It’s a fascinating … Read more
A massive team of security companies and federal agencies worked together to shut down an enormous click fraud operation. Although 3ve, pronounced Eve, started as a small botnet, by the time it was sinkholed, it was using 1.7 million infected computers to falsify billions of ad views, which resulted in businesses paying over $29 million … Read more
Cyber criminals based primarily in Russia hijacked ads on Pornhub to infect viewers’ computers with malware, causing millions of dollars in damages, according to a US indictment. Eight men – six from Russia and two from Kazakhstan – have been charged with cyber crimes. Three are awaiting extradition, while the others remain at large. According … Read more
An interesting trend has been developing with Federal Trade Commission Civil Investigative Demands (CIDs). Of late, the agency has been focusing on deceptive and unfair trade practices related to consumer privacy and/or data security, including the collection, acquisition, use, disclosure, security, storage, retention and disposition of consumer information by financial institutions and/or their affiliates in violation of … Read more
This week MJ Biz Con will be in Las Vegas, and I will be attending – because everything is about marijuana including online advertising. Despite Billions being poured into the industry, there isn’t a lot of online advertising options and this interests me enormously. Currently, none of the large advertising platforms like Facebook or Google … Read more
Vegas based social media marketing company Crown Siren is now claiming that Facebook mislead advertisers as early as 2015 about video metrics and then did everything they could to hide the truth from advertisers. The group dubs itself LLE One and includes Las Vegas-based social media firm Crowd Siren and Social Media Models as well … Read more
In a single day’s worth of posts that have sponsored or ad tags on Instagram, about 50% are fake engagements, according to data from the anti-fraud company Sway Ops. Influencer fraud is, unfortunately, a real part of social media. Countless influencers use fraudulent practices to make their influence seem more widespread than it is. Whether … Read more
The global affiliate industry has seen a great change over the last 20 years and, compared to the early adopters, today’s marketers must be fully armed before entering the affiliate marketing battlefield.. Exploring the New Affiliate Marketing Landscape Anticipating your question, here’s what the affiliate marketing arena looks like in 2019. First and foremost, we … Read more
The Federal Trade Commission’s continued commitment to ensuring that marketers possess a reasonable basis for express and implied advertising claims before they are disseminated is consistently reflected by the nature and scope of recent investigations and enforcement actions. Take nutraceuticals, for example. Product efficacy claims based upon “competent and reliable scientific” evidence discovered and relied … Read more
Revcontent is utilizing the expertise of the Poynter Institute’s International Fact Checking Network to help handle reports of misinformation by publishers. With the revised policy, if two independent fact checkers within the International Fact Checking Network flag a story as false from a publisher within the Revcontent network, Revcontent will remove the content recommendation widget … Read more
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