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Prevent Fraud in Online Advertising

What’s the evolution of a business? Heather Vale Goss of Performance Marketing Insider speaks with David Sendroff, President of Forensiq, the company formerly known as CPA Detective. In this interview at LeadsCon in Las Vegas, discover why they changed their name, how they detect click fraud and why their system is more effective than other common methods. Also find out what new developments they are continuing to add to their offerings, and what sets them apart from their competition.

Heather Vale
Heather Vale
Heather Vale is a seasoned journalist, writer and interviewer known as The Unwrapper™. For more than 20 years she has worked in all media: TV, radio, print and online. She began interviewing on the internet for the first time in 1998, and for the second time in 2005. Many of the sites she has founded revolve around her branding concept “Unwrapped” — which is about metaphorically peeling back the layers of the onion to get to the core truth in any topic.

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