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Exclusive: Todd Crawford Talks About the History of Performance Marketing

Ever wondered how the performance marketing industry got to where it is today? Heather Vale Goss of Performance Marketing Insider speaks with Todd Crawford, co-founder of Impact Radius and one of the “grandfathers” of the performance marketing industry. . In this exclusive interview, the first of two parts, discover how Todd got started in the industry and how it has changed over the years, as well as what’s involved in starting a major marketing company, how affiliate marketing became so powerful and why it had a rocky start, and the key differences between online and offline marketing.

Heather Vale
Heather Vale
Heather Vale is a seasoned journalist, writer and interviewer known as The Unwrapper™. For more than 20 years she has worked in all media: TV, radio, print and online. She began interviewing on the internet for the first time in 1998, and for the second time in 2005. Many of the sites she has founded revolve around her branding concept “Unwrapped” — which is about metaphorically peeling back the layers of the onion to get to the core truth in any topic.

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