As an affiliate, you should always be looking for that little something that can help to push your profits to the next level. It could be a new place to run ads, a new product to promote or, if done properly, even a change in the weather. Every year when the seasons change, millions of people are caught off guard and unprepared. The fact that the seasons have been following the same general patterns for millennia seems to make no difference at all.
When, for example, the temperature goes from being in the 50’s or 60’s in many northern states to the low teens or even below zero over the course of just a few days, or weeks, people quickly realize that they aren’t ready. The coats, boots, scarves, gloves, shovels, salt, snow blowers, skis and dozens of other winter products may have gotten lost, broken or out of style over the summer, so they immediately go shopping!
In many cases, the local stores will quickly sell out of these items, or people will want to avoid the crowds, so they turn to the Internet to get the winter items they need. This is where the savvy affiliate marketer can help them find the items they need, at great prices, and turn a nice profit at the same time.
Choosing Products to Promote
As an affiliate marketer, it isn’t too difficult to choose which products to promote during seasonal changes. In most cases, promoting physical products will be the best way to go, because that is what people need. In addition, people will be buying based on necessity, so they may be willing to spend more than normal. Using the Amazon affiliate program can be a great way to go, since they have so many products to promote.
You can choose to promote winter clothes like hats, jackets, hoodies and more:
Or you can go for some higher priced items like snow blowers. With these types of items, you can make fewer sales, but still earn a bigger commission.
One of the best things about seasonal affiliate sites is that you don’t have to just pick one of these products either. When done effectively, you can help people find the right snow blower, for example, and then also encourage them to get a nice coat to keep them warm while out clearing the driveway.
Focus on Delivery Speed
When making the site, it is important to keep in mind that your target audience is going to be people who have put off buying those critical items until the last minute. They may be tempted to try to find the item in a local store, so make sure it is clear that ordering online is a better choice. Focus on the fact that most places, including Amazon, offer affordable one or two day shipping in most areas. This can be a great way to turn those browsers into buyers.
A site for All Seasons
While winter is an obvious option for an affiliate product, every season actually has items that people will need. In the fall, people need rakes, leaf blowers, certain gardening items, and winterizing products. In the spring, people will need new outfits, lots of gardening items, rain gear and more. The summer is another easy season to promote products. You can go with bathing suits, sunscreen, sun glasses, and much more.
While many people think it is best to have one site dedicated to one type of product, it can also be a great idea to have one site that is broken up into four areas. One for each season. Offering the top deals on seasonal items will not only help you to make sales today, but it can also bring customers back each season to make more purchases. When done properly, you can become the trusted source for seasonal necessities.
One important thing to keep in mind when starting a seasonally focused affiliate site is to start as soon as possible with all the seasons. Don’t wait for summer to start building up your summer pages, or you’ll be missing out on a lot of SEO traffic. Adding new pages at least one or two seasons ahead of time will help drive the maximum amount of traffic possible, so you can earn the best commissions.
A high quality seasonal site that promotes those types of products that everyone needs when the weather changes is a great addition to anyone’s portfolio. It is a great way to help visitors get the items they need, when they need them, while also earning you some excellent commissions.