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Paid Traffic: How to Increase ROI with Perry Marshall

When you want to know how to increase ROI with paid traffic, you go to the guy who wrote the book — literally. Heather Vale Goss of Performance Marketing Insider interviews Perry Marshall, author of The Definitive Guide to Google AdWords and 80/20 Sales and Marketing. In this interview, the first of five parts, discover why paid traffic is best for building a business, what expecting free traffic is the equivalent of, and Perry’s favorite paid traffic source now (no, it’s not AdWords). Also find out what sort of paid traffic is best for your business, which paid search is most mobile-friendly, and what kind of results you can expect.

Watch Part II on our Facebook Page!


Heather Vale
Heather Vale
Heather Vale is a seasoned journalist, writer and interviewer known as The Unwrapper™. For more than 20 years she has worked in all media: TV, radio, print and online. She began interviewing on the internet for the first time in 1998, and for the second time in 2005. Many of the sites she has founded revolve around her branding concept “Unwrapped” — which is about metaphorically peeling back the layers of the onion to get to the core truth in any topic.

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