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Matt Cutts Slaps Ann Smarty

Google had recently sent out tweets and other communications letting people know that guest posting is not to be used strictly for SEO, and it looks like they were serious.  The first major guest posting community has been slapped down with a significant Google penalty in the rankings.

MyBlogGuest, which is a service that matches up writers and blogs for guest blogging opportunities, has been penalized.  This is a similar penalty that Google has been doing against back link networks in the past.

The move was confirmed by Matt Cutts, the head of search engine spam at Google, in a Tweet which read, “Today we took action on a large guest blog network.  A reminder about the spam risks of guest blogging:

This was also acknowledged by MyBlogGuest founder Ann Smarty in a tweet, which read, “[Official] Even though #myblogguest has been against paying for links (unlike other platforms), @mattcutts team decided to penalize us…”

What this penalty means for MyBlogGuest, and more importantly, for those who used those services, is not fully known yet.  If you do a Google search for ‘My Blog Guest,’  however, the site is no longer on the first page, which is one major impact that can be confirmed.

Over the coming days and weeks, more information will come in from marketers and site owners who used that service, so we’ll have a better idea of the overall impact.  This is likely the first of many other actions taken against guest blogging in the future.  It is important to note that not all guest posts are going to be a problem; it seems that it is only those that are doing this type of thing exclusively for the SEO benefits.  Of course, how accurate Google is in determining the intent of guest posters may be a problem.

Have you used MyBlogGuest?  If so, how are your rankings looking?  What, if any, impact have you found so far?  Please share your experience in the comments below.

Pesach Lattin
Pesach Lattin
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.


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