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eCommerce on Track for $200 Billion in 2013

With the latest data released from comScore, experts believe that for the first time ever, eCommerce will go over $200 billion in total sales this year.  2013 has been a big year for eCommerce marketers of all types, and these latest numbers are showing just how huge this market has become.  Even better news is that the momentum doesn’t seem to be slowing any time soon.

In the 3rd quarter of 2013, eCommerce hit $47.5 billion, which is up 13 points from Q3 2012.  Q2 hit $49.8 Billion, a year over year jump of 16%.  Q4 of 2012 pulled in 56.7 Billion, and experts are expecting it to top $60 billion this year, which would put the total well over $200 billion total.  As of the end of the third quarter, eCommerce has already gone over $147 Billion, so even if there were zero year over year growth, which is extremely unlikely, it would still go over the $200 line.

While the strict online sales numbers are extremely impressive, it is also important to look at the online influenced offline sales.  Online influenced offline sales are, for example, when someone does research on restaurants or products online, and then makes a purchase in a local store.  Depending on how these numbers are added up, it could be as high as $1 Trillion in 2013, showing that online marketing of all types of essential for all businesses.

Even with all these impressive numbers, however, online sales are still only about 6% of the total US retail spending.  While it is impossible to do some types of selling online, it really shows just how much growth potential the eCommerce market still has.  For those just getting into Internet marketing, or businesses who haven’t yet expended into the eCommerce world, there is still plenty of room to become incredibly successful.

You can see the numbers from the latest comScore report HERE.

Pesach Lattin
Pesach Lattin
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.


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