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Monthly Archives: March, 2013

Marketing Madness

Microsoft Keeps Attacking Google Hard

The everyday advertiser loves Google for offering so much in the way of advertising tools, and bringing them so much success in using them....
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Marketing Madness

Facebook Suppressing Non-Paid Posts?

Facebook has received its fair share of criticisms from just about everyone that has ever used the site, be it for social advertising or...
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Marketing Madness

Study: More Brands Adopting Instagram as Engagement Rises

With its growing popularity in the past year or so, marketers have had high hopes for Instagram as a reliable destination for social advertising...
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Marketing Madness

Yelp Will Now Offer Mobile Display Ads

Something that a lot of small businesses, especially restaurants, have a problem with is managing a reputation on the web. Since most consumers these...
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Marketing Madness

Pandora Falls on Hard Times, Limits Users

Consumers are spending more time than ever on the web these days, and one of the main reasons they use the internet today is...
Pesach Lattin -
Marketing Madness

Online Video’s Takeover of TV Advertising Has Arrived

One of the reasons that online video marketing exists is simply that the constant advertisements that run on TV were not working anymore. People...
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Marketing Madness

Social Gaming Ads Out-Perform

Browsing the Facebook News Feed is all well and good, but there is only a certain level of excitement that comes from doing so....
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Marketing Madness

Facebook Buys Atlas from Microsoft

When Facebook actually began being considered a viable advertising source, there was a lot of speculation and criticism being thrown at the company. It...
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CTV/OTT Streaming

From Zero Ads to Hero Cash: Amazon’s Prime Video Gambles with Your Screen Time

Hello, Amazon shoppers and screen-staring society! What happens when a retail giant dabbles in ads? They don’t just enter...
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Adtech

Cracking the Code: How CVS Media Exchange is Rewriting the Rules of Retail Media with a Rebel Yell

Welcome to the world of retail media, where the stakes are high, the competition is fierce, and the jargon...
Marketing Madness

The Intriguing Dance of Privacy, Google, and the IAB: A Closer Look at the MSPA and National String

In a move that might not set the world on fire but will certainly simmer some interest in the...

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