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Monthly Archives: October, 2012

B2B Marketers: Compelling Content Needed for Lead Gen, Market Education, Brand Awareness

In the realm of business-to-business marketing, there are many effective strategies to producing results that can be construed as successful marketing. Lead generation, being...

Media Buying: Real Time Bidding is Always First

Murray Newlands speaks with Ashley Krooks on the Real Time Bidding Platform First Impression by EngageBDR. Ashley speaks on how she helps buyers get...

$2k a Day on Incent Based Leads With Shaz Amin

Shaz Amin of Blue Track Media sits down with Murray Newlands and talks about why Incent Based Marketing works. Shaz talks about what is...

Mobile Will Work, If You Use It Right

Earlier in the week, Google announced some updates to its Mobile Playbook, the company’s mobile marketing vehicle. In their announcement of the update, Google...

YouTube Mobile Up 400%

Lately we have all been hearing a lot of crazy opinions regarding mobile marketing, some saying that it is the next, most successful thing...

Industry: Ignore “Do Not Track”

For those marketers that rely on targeted ads to get good results, the “do not track,” functions on some of the more popularly used...

Real Life Shopping to Stop?

It is about that time of year when people start thinking about their holiday shopping, getting nervous because there are so many people to...

AX Business Goes to Affiliate Window

American Express Global Corporate Payment has appointed global performance network, Affiliate Window as their sole business provider for driving new corporate business leads. This builds...

Latest news

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...