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Monthly Archives: October, 2012

Marketing Madness

Spyware Marketer Fined $163M by FTC

Perhaps you've seen it before, those pesky, uninvited websites and programs that have popped up onto your computer insisting that you had malware and viruses, so...
Amanda Lee -
Specials

Are Bots the #1 Traffic Source?

Turns out that Bots might be causing a lot more damage to the online advertising industry than we thought. A recently study from Solve...
Pesach Lattin -
Leaders

Huge Changes at Clickbooth Makes News

PMI-TV was able to sit down with Erin Cigich, the President of Clickbooth to find out what exactly is going on with Clickbooth. You’ve...
Pesach Lattin -
Marketing Madness

Rich Media Mobile Ads Starting to See Better Days

Not usually the fan favorite of many marketers, rich media ads have recently been reported as being quite a successful method of reaching consumers...
Pesach Lattin -
Marketing Madness

Yahoo Publisher Network Is Baaaack!

The latest news with Yahoo was the induction of their new CEO, Marissa Mayer, which everyone predicted would be a crucial turning point for...
Pesach Lattin -
Specials

What Exactly is a Screamer? Spam Trap?

My name is James Carner and I’m the founder of Quickie Marketing, a list hygiene company. We remove spam traps, complainers, bounces, litigators and...
James Carner -
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Adtech

Breaking Rules and Banking Wins: The Doron Wesly Doctrine

Excited to share a deeply touching and insightful episode from the ADOTAT Show with you all today. I had...
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Adtech

Watchdog or Lapdog? Zagorski Shuffles From DoubleVerify to Outbrain’s Den

In a headline-grabbing announcement that has tongues wagging across the ad tech industry, Mark Zagorski, CEO of DoubleVerify, has...
Adtech

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...

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Adtech

Breaking Rules and Banking Wins: The Doron Wesly Doctrine

Excited to share a deeply touching and insightful episode...
Adtech

Watchdog or Lapdog? Zagorski Shuffles From DoubleVerify to Outbrain’s Den

In a headline-grabbing announcement that has tongues wagging across...

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