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Monthly Archives: September, 2012

Marketing Madness

Groupon’s Carolyn Kmet Joins All Inclusive Marketing

Industry leader and frequent speaker Carolyn Kmet, best known her heading up of the Groupon Affiliate program has been retained as the Vice President...
Pesach Lattin -
Marketing Madness

This Guy has Big Balls at Ad:tech

Don't know Darren Blatt? He's the guy who throws the Affiliate Ball party during Affiliate Summit that everyone is always talking about. Well, he's...
Pesach Lattin -
Leaders

PeerFly Ranked #1 CPA Affiliate Network: Chad French Tells Us Why

Chad French, the CEO and Founder of PeerFly sits down with Murray Newlands to talk about his second time of being awarded the #1...
Murray Newlands -
Marketing Madness

Men Make Up Most of Mobile Commerce

In an article I wrote recently, I described some recent findings that showed that marketing to men on Facebook was a much cheaper practice,...
Pesach Lattin -
Marketing Madness

Official Google Display Playbook for Affiliates

The main goal of this website is clear—to help performance marketers with the latest and best methods to get their jobs done correctly, as...
Pesach Lattin -
Specials

Mobile Only Works If You Do This: Optimize Stupid!

For a long time now I, along with hundreds of other people, have been stressing the importance of the optimization of websites for mobile...
Pesach Lattin -
Specials

Cheapest Way to Market on Facebook

Targeting consumers takes a lot of research and requires marketers to take a lot of different factors into consideration. This is well known as...
Pesach Lattin -
Marketing Madness

Facebook Partners to Measure Offline Performance

It’s always interesting to see what the new happenings are with Facebook as they continue to slowly build their name in the marketing world....
Pesach Lattin -
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Marketing Madness

The Intriguing Dance of Privacy, Google, and the IAB: A Closer Look at the MSPA and National String

In a move that might not set the world on fire but will certainly simmer some interest in the...
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Adtech

No More Ads? How Apple’s New Safari Could Topple Google’s Empire

Get ready, internet adventurers, as Apple prepares to jazz up Safari with a suite of zippy updates and eccentric...
Marketing Madness

Kroger Precision Marketing Teams Up with Yahoo Advertising for Data-Driven Delights

In the ever-evolving landscape of digital advertising, partnerships between industry giants can often resemble a high-stakes game of chess...

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Marketing Madness

The Intriguing Dance of Privacy, Google, and the IAB: A Closer Look at the MSPA and National String

In a move that might not set the world...
Marketing Madness

Roblox’s Year of Scale: How Ads Became the Name of the Game

Alright folks, the digital playground where avatars roam free...

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