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Monthly Archives: August, 2012

Marketing Madness

Mobile Has Reached the Top in Media Consumption

The question that presents itself these days is whether or not TV is good for anything in the advertising and marketing world anymore. The...
Pesach Lattin -
Marketing Madness

Facebook Tests Page Posts That Reach Non-Fans

Way back in December, Facebook revealed to the public that they were testing the new page post ads that allowed for businesses and advertisers...
Pesach Lattin -
Marketing Madness

Twitter Founders Launching Two New Networks

The words “Twitter” and “Tweet” are almost household words these days. I would not be surprised if “Tweet” landed a spot in a dictionary...
Pesach Lattin -
Marketing Madness

Study: Mobile Marketing Will Triple by 2016

There have been countless studies based on the mobile world we live in today, be they about mobile advertising, mobile device usage, or even...
Pesach Lattin -
Marketing Madness

Affiliate Managers are Clueless

Murray Newlands speaks with one of the top Affiliate Management experts in the world Sarah Bundy about how to manage affiliate programs and manage...
Murray Newlands -
Marketing Madness

G+ Offers Custom URLs for Cleaner Links

Matthew Inman is a name that is pretty well known by anyone who browses the web a lot. If not, his comic series, entitled...
Pesach Lattin -
Marketing Madness

Social Media Brings Low Conversions

At first, eCommerce was something that could only exist on a computer screen while a buyer was sitting at their desk. Online shopping and...
Pesach Lattin -
Marketing Madness

AOL Launching Ad Supported TV

Netflix is a service that has been extremely popular for a long time now. However, Netflix is not the only popular connected TV providers,...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
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Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

Must Read

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