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Monthly Archives: August, 2012

Leaders

(PMI-TV) Social Media Doesn’t Satisfy

GetSatisfaction CEO Wendy Lea talks about how social media, especially Facebook, is failing to drive conversions in the way that it could.  The problem...
Murray Newlands -
Specials

Bouncing Visitors Kill Conversions

Having a high bounce rate can be frustrating. If you’re unaware of what exactly bounce rate refers to - it’s simply the number of...
Mustafa Khundmiri -
Marketing Madness

Small Business Suck At This

Facebook has, in the past proven to be a very valuable tool for consumer engagement as the platform is so easily functional and Facebook...
Pesach Lattin -
Marketing Madness

Wildfire: The Importance of Active Fans

In social media marketing, every fan or follower counts in some way or another. Each one counts as another step closer to successful marketing...
Pesach Lattin -
Marketing Madness

Facebook Comments Equal Compliance Issues?

Facebook comments have, for a long time, been used for engagement between consumers and advertisers or brands. Now, it seems that many advertisers are...
Pesach Lattin -
Specials

Get Deadbeat CPA Networks to Pay You!

By now, we all know the value of working with a trustworthy network. Unfortunately, many networks and affiliates continue to lose substantial revenue to...
Peter Tarr -
Leaders

Are Most CPA Networks Stable?

In this episode of PMI-TV, Murray Newlands interviews Keren Marom the VP of Media at the Israel mega-advertising company Matomy Media. She discusses about...
Murray Newlands -
Marketing Madness

The Four Stupidest Affiliate People on Facebook

Yes, there are dozens of groups on Facebook, almost all with the same annoying people posting the same annoying things. I’m not just talking...
Pesach Lattin -
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Adtech

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

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CTV/OTT Streaming

Netflix and EDO: Turning Viewers into Ad Responders

Alright folks, grab your popcorn because Netflix is taking a sledgehammer to the streaming ad game. At its recent...
Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of "Ad Tech Gone Wild." Picture this: Colossus Media LLC, strutting...

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Adtech

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with...
Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of...

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