GetSatisfaction CEO Wendy Lea talks about how social media, especially Facebook, is failing to drive conversions in the way that it could. The problem is that brands and marketers are not able to take the conversation from their website to social media. According to a study commissioned by GetSatisfaction, consumers are not using social networks to learn more about products, as they should, but still going to the company’s website. You can download the report here.
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