It’s almost impossible for anyone in marketing to have not heard about mobile commerce and its potential for marketers over the past several years. The outlook today, however, is even more positive than ever with the continuing explosion in popularity of both smart phones and tablets. Take into consideration these impressive statistics: By the end … Read more
This is a story all too often told in the cut throat world of silicone valley these days. Digg was once in negotiations with Google to sell for a reported $200 Million! The deal was never completed and after a series of unpopular changes to the site, and a dramatic drop in popularity, the once … Read more
Zappos recently revealed the key to their success in several interviews and articles. It seems that they are so successful in Facebook marketing and advertising, that they get a 350% ROI on all their Facebook marketing efforts. This comes as a surprise as more and more companies seem to be implying the opposite: that they … Read more
Pinterest is coming up fast as one of the most popular social networking websites on the internet, which of course peaks the interest of advertisers and businesses, big and small. Almost anyone you ask will say that they have an account with Pinterest, sharing the things that interest them, and finding out what others are … Read more
Google’s got a great name in commerce, helping advertisers and website owners optimize their methods for success. They’ve released recommendations and suggestions, and have launched AdWords, one of the most helpful tools that the world of eCommerce has ever seen. Now, they’ve released information on their Commerce Blog saying that a new pilot program is … Read more
When I’m not reading an article about any one of various subjects or finding out what’s new with Google, I do what everyone else does in their free time; Facebook. That word that has two meanings, one a noun and the other a verb, is one that entitles the site that many people spend a … Read more
Twitter stands as a very crucial tool in the business and advertising community. As everyone in the world knows, anything as popular as Twitter has an app, usually for both Android and iOS. Twitter’s app for mobile devices got the job done usually, but it lacked the functionality that people were looking for with it. … Read more
Being that internet marketing is where advertisers are focusing all of their attention these days, it’s important that someone keeps track of how well it is actually doing. That way, those looking to begin on the web will know whether they are making the right decision or not. Well, the source to go to for … Read more
On every article, website, product review, or other piece of online content, you’ll see a set of buttons at the top, bottom, or side of the page. These buttons include share, Tweet, embed, and many others. Thus far, the most famous has always been Facebook’s Like button. It has allowed users to share their interests … Read more
Everyone in the industry wants to know the secret to making money online, and it seems that anyone is willing to sell the secret. However, then there is Trent Silver, who we were fortunate enough to interview in March about how he’s blown up the performance-marketing world with his businesses. We decided that since that … Read more
Facebook’s advertising seems to be all we hear about these days, probably because people are expecting so much potential to come of it. The thing is, according to a recent survey, Facebook may have more to offer in the line of advertising than many people think, just in a different way. Since many peoples’ opinions … Read more
An innovation that many advertisers appreciate and utilize very much is the famous retargeting ad. It allows for marketers to gather data and motivate consumers to actually purchase something that they’ve recently viewed online. Retargeting is used by companies like Spotify and Pandora as well, to find out exactly what it is that their listeners … Read more
clickTRUE, an online marketing and advertising agency in Singapore and Southeast Asia specialising in Search and Conversion strategies to help brand owners strategise, design and build compelling web experiences, recently expanded into Indonesia, and has received a boost in confidence through substantial funding via Series A financing, led by Nusantara Ventures. clickTRUE Indonesia operates under … Read more
As if they need it, Facebook has found a way to get more money out of their advertising methods. Facebook, one of the wealthiest internet companies around today, has released a new form of advertising for their media network, which is particularly focused toward mobile app developers. Facebook has recently moved their advertising network from … Read more
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