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Monthly Archives: July, 2012

Marketing Madness

Neverblue Bought by GlobalWide Media

Neverblue has lucked out, with GlobalWide Media purchasing the company today for a currently unknown amount. Neverblue had been on the auction block until...
Pesach Lattin -
Marketing Madness

Facebook’s BS Bots Come to Light?

I don’t know why I’ve been making Facebook out to be some angelic, internet superhero that could accomplish anything that advertisers need. According to...
Pesach Lattin -
Marketing Madness

Google Acquires Facebook Marketing Platform?

Even though Google+ has been improving more each day that passes, Google is known as being a little bit behind in the line of...
Pesach Lattin -
Marketing Madness

Android’s Market Share Drops

From what I’ve been hearing lately, I was under the impression that Android has been a better option for advertisers than iOS in recent...
Pesach Lattin -
Specials

Two Things Affiliate CPA Networks Must Do

It is harder than ever for publishers to find the right affiliate network. Networks have been going down left and right, making it hard...
Ryan Bukevicz -
Marketing Madness

Epic & Kinetic Social Explains Why They Screwed Over Affiliates

Remember Epic Media Group and Don Mathis, the guys who just a few months ago, in my humble opinion, basically sabotaged their own company...
Pesach Lattin -
Marketing Madness

High CTR Banner? Make it Blank.

Not sure if you heard the news, but a blank banner seems to perform better than most real banners. Seriously: A banner with nothing...
Pesach Lattin -
Specials

New Technology: Click To Play Advertising

ADOTAS - Today’s entrepreneurs are creative in marketing their products and services. They realize that the advertising landscape is changing rapidly. What worked yesterday...
Pesach Lattin -
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Adtech

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with a shiny new toy to monitor the streaming wars. Introducing...
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CTV/OTT Streaming

Netflix and EDO: Turning Viewers into Ad Responders

Alright folks, grab your popcorn because Netflix is taking a sledgehammer to the streaming ad game. At its recent...
Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of "Ad Tech Gone Wild." Picture this: Colossus Media LLC, strutting...

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Adtech

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with...
Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of...

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