As advertisers, it’s always a priority to find the most suitable and effective ways to advertise, as well as the optimal places to put advertisements. Research will often tell you that the most desired places are sites like Google, Facebook, or Twitter. However, there’s a site that just recently allowed for advertising that doesn’t seem … Read more
Stephanie Lichenstien is the owner of Micro Media Marketing, a boutique social media company that specializes in niche markets. They are an outsourced social media management company that can handle all your social media needs. In this interview Murray Newlands speaks to”MicroSteph” about using social media to drive traffic to your content. She recommends that … Read more
With the countless lawsuits between big names in the digital world, it’s hard to keep track of them all. The results of these lawsuits could genuinely effect internet marketing firms and advertisers from around the globe. That said, it was recently reported by AllThingsD that the patent infringement lawsuit between Facebook and Yahoo has recently … Read more
About five years ago to compete in the CPA Marketing space as a network you needed to have a rewards program that rewarded your top affiliates with special gifts and prizes for their revenue production. However, as the market became more saturated with CPA Networks brokering offers, plus the low margins on many offers, rewards … Read more
A trial team led by J. Douglas Baldridge and Ari N. Rothman from Venable LLP obtained a unanimous jury verdict favoring the rights of online marketers. Specifically, a jury found that anti-spam plaintiff Beyond Systems, Inc., an alleged Internet service provider owned by Paul Wagner (the brother of anti-spam plaintiff Hypertouch, Inc. owned by Joe … Read more
It wasn’t long ago that we were all hearing about Facebook’s advertising troubles, and before that there was so much excitement about Facebook’s new advertising methods. In the minds of advertisers, Facebook seems to just glide from good to bad, like a giant social media swing. Though, if it were a swing, it would have … Read more
Hiring employees involves both benefits and burdens. A fundamental benefit is that you can exercise a certain degree of control over employees in furtherance of your business goals. However, an employer is responsible for paying wages, withholding taxes, providing benefits, and may be liable for an employee’s negligence during and within the scope of employment. … Read more
The most popular apps in application stores are always the ones that advertisers target, trying to get their ads to appear within those apps. It makes sense, because if you want higher conversion rates, then you go to where the traffic is. Now, what would happen if as an advertiser or a brand, you spend … Read more
All big companies will promise certain things, or make their platforms seem like the absolute best to advertise on, whether that’s the case or not. It’s important that advertisers know the truth before investing huge amounts of money in advertising with companies that may not even get them the results that they are paying for. … Read more
Sure, it’s only really exciting news for those in the industry, but Apple’s addition of a “Food & Drink” category to their app store could mean big things for food businesses, brands, and products. Apple’s app store gets copious visits each day, so getting the name of your company app in it’s own category in … Read more
I’ve been publishing in online advertising since 2000, and because of that I’ve gotten my share of legal letters from attorneys for things that people disagree with in my publications. I’ve even been threatened with a lawsuit over someone who claimed they suffered an epileptic seizure over a dating banner I made. Partially because of … Read more
Raymond Bitar, the CEO of the Full Tilt Poker Gambling empire was finally arrested after surrendering to US authorities. He was already arranged in court and plead not-guilty to a variety of charges including money laundering plus a litany of fraud charges claiming Full Tilt cheated players. According to MSNBC: Full Tilt and Bitar have … Read more
Nice InfoGraphic on Facebook’s EdgeRank. Wonder why despite all your attempts to promote stuff on Facebook, why it doesn’t work? It seems the more fans engage, the more Facebook shows the stuff to your fans and other people. Thus, it’s seems pretty smart to always get a few people who are involved with your brand … Read more
When I try to explain affiliate marketing to a lot of people, they look at me strangely as if I’m talking in another language. Maybe I’ve been in the industry so long that it’s obvious to me. Well, as simple as it seems, some people just don’t get it. Here’s a simple InfoGraphic from the … Read more