Monthly Archives: January, 2012

Specials

Bidding on Trademarks Makes Sense

For many, many years it was considered a complete “no-no” to bid on other brand's trademarks. In fact, worried about possible lawsuits, many performance-marketing...

Pesach Lattin - 2012-01-31

Specials

New Sponsor: Wheaten & Wheaten

Would like to give a welcome to Wheaten & Wheaten, one of our new sponsors. I have decided to start introducing our sponsors as...

Pesach Lattin - 2012-01-31

Marketing Madness

OldSpice Owners Discover Free Facebook Advertising and Fire 1,600

I’ve always said that companies are hiring way too many people to manage online advertising and that frankly, that media buyer are just lazy...

Pesach Lattin - 2012-01-31

Leaders

Chris Kay and Blue Global Media Dominate

The Payday Loan market has received a lot of negative press lately, with FTC lawsuits up the wazoo and articles written about all the...

Pesach Lattin - 2012-01-31

Specials

Modern Warfare 3: What Affiliates Can Learn

For those who don’t know, I’m also a pretty hardcore gamer. I own every major gaming system and hundreds of games. I made my...

Pesach Lattin - 2012-01-29

Lawyers Run The World

Adscend Media Says Facebook Allegations are Bunk

This past week, Facebook along with the Washington State Attorney general, sued Adscend Media claiming that they were defacto spamming Facebook with “likes.” This...

Pesach Lattin - 2012-01-28

Specials