Using Google+ To Get Better Rates?

Google+ Pages for business is a new add-on that will change how we think of adwords in the next few months. Now, when businesses make a Page on Google+, they can connect the page to the website URLs in their Adwords account. This means that the +1s that are done on the linked URLs will now show +1’s for anything related to the brand.

What does this mean? That through advertising you can now have a significant viral impact on the brand. Advertising on Google Adwords will allow any company to promote themselves via Google+.

This is significant to Performance Marketers, because it will give them an advantage if they can get their product advertised being given more +1s.  When it comes to actual auction of the adwords, it also means the advertisements, both banners and text ads will eventually be given more weight based on the +1’s that it gets.

Does this mean that you will be able to pay less for Google adwords if you have more +1’s than your competitor? Not completely sure here, but Google has implied that they will favor those who have more social impact on Google+.

Pesach Lattin
Pesach Lattin
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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