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Monthly Archives: January, 2011

Marketing Madness

Higher Landing Page Conversions: Paradox of Choice

Last week we talked about a simple problem with many landing pages: too many choices. It’s simple: despite what people think, that more choices...
Pesach Lattin -
Marketing Madness

Four common issues with landing pages

Four common issues with landing pages According to my analysis, one of these four issues (if not all) were the most common causes of poor...
Paras Chopra -
Leaders

LinkTrust CEO Bret Grow Waters Affiliate Seeds

About a year ago someone told me about LinkTrust and told me to take a look at it. At the time I was really...
Pesach Lattin -
Leaders

Brian McLevis of Envyus Media is Seeing Green

About a year ago I shaved my head. Since then everyone in the industry has decided that it was a really cool thing to...
Pesach Lattin -
Marketing Madness

Scrolling and Attention

Summary: Web users spend 80% of their time looking at information above the page fold. Although users do scroll, they allocate only 20% of...
Alex Becker -
Marketing Madness

5 Landing Page Mistakes that Crush Conversion Rates

Sponsored by the Great Affiliate Team at AffiliateWise. Sign up Today! A landing page is a place you send traffic when you really want some...
Alex Becker -
Leaders

CEOs of AdFoundry, BluePhoenix, RevenueStreet take on Porn, Jaguars, Virgin Airlines and provide insight.

One of the most popular features we’ve done is asking CEO’s of different companies their opinions of different things. In asking them separately and...
Pesach Lattin -
Marketing Madness

Discover The Secrets of Email Secret Sales

When we’re not “in the know,” it’s human nature to exercise our curiosity and seek out the truth. When we’re kept in the...
Pesach Lattin -
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Adtech

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with a shiny new toy to monitor the streaming wars. Introducing...
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CTV/OTT Streaming

Netflix and EDO: Turning Viewers into Ad Responders

Alright folks, grab your popcorn because Netflix is taking a sledgehammer to the streaming ad game. At its recent...
Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of "Ad Tech Gone Wild." Picture this: Colossus Media LLC, strutting...

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Adtech

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with...
Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of...

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