Most recent articles by:

Paras Chopra

http://paraschopra.com

Paras Chopra is the Founder & Director of Wingify. With a background in computational biology, machine learning, online marketing and web technologies, Paras started Wingify in early 2009. The company’s aim is to make website optimization tools which produce results without requiring a degree in rocket science.

Marketing Madness

Four common issues with landing pages

Four common issues with landing pages According to my analysis, one of these four issues (if not all) were the most common causes of poor...

Paras Chopra - 2011-01-31

Must read

CTV/OTT Streaming2024-04-19

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars,...

Adtech2024-04-18

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...

Adtech2024-04-18

Is Adalytics the Robin Hood of Adtech or Just Another Merry Man? Industry Insiders Weigh In

Welcome to the raucous arena of digital advertising, a...

CTV/OTT Streaming2024-04-17

Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway

Oh, to be an advertiser in the frenzied, fragmented...

Leaders2024-04-16

How to Succeed in The Ad World Without Really Crying: The Jeff Minsky Method

If you've ever wondered who's really pulling the strings...

Adtech2024-04-15

From Cocaine to Cookies: The Highs and Lows of Adtech’s Party Gods

Welcome to the digital frontier, a sprawling cyber-scape where...

Lawyers Run The World2024-04-12

Forbes Scandal Breakdown: The Ad Disaster Everyone’s Talking About!

Forbes: Once a bastion of business journalism, now caught...

Adtech2024-04-10

When Data Wars Get Dirty: The Scandalous Tale of Acxiom, Kinesso, and Adstra

Ah, the scent of corporate intrigue is wafting down...

Leaders2024-04-10

The Legend of Sean Black: Navigating the Digital Marketing Cosmos

Welcome to the world of Sean Black, an unconventional...

Adtech2024-04-08

Forbes’ Secret Fraud Garden of Ads: Where Clicks Go to Die

Oh, the digital age – a time when innovation...