Saturday, July 27, 2024

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Paras Chopra

Paras Chopra is the Founder & Director of Wingify. With a background in computational biology, machine learning, online marketing and web technologies, Paras started Wingify in early 2009. The company’s aim is to make website optimization tools which produce results without requiring a degree in rocket science.

Four common issues with landing pages

Four common issues with landing pages According to my analysis, one of these four issues (if not all) were the most common causes of poor...

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