Facebook currently pays about 300 different content creators, including celebrities and other popular web-shows, to create videos for people’s news feed. These can be either pre-recorded, or more commonly, Facebook live options. This program, however, will be ending by the end of the year or sometime in early 2018. These have been popular on the … Read more
If you use videos to promote your business (and you absolutely should be), YouTube is going to be your #1 place for uploading them (though it shouldn’t be the only place). Just tossing your video up on this site, however, isn’t enough to get it seen. Just like SEO can help you to rank your … Read more
The deceptive practice that some marketers are using where they post a static linked image that appears to be a video is finally getting the punishment it deserves. The latest Facebook News Feed algorithm update specifically penalizes these types of images because of the fact that they are deceptive, and that they often take (or … Read more
LinkedIn is taking a step, which almost all other social media sites have taken long ago, to improve the video experience of its users (at least, that is the hope). They are starting to let some of their users upload videos that will auto-play when on the screen of visitors. In addition, they are going … Read more
Vimeo is a very popular online video platform, similar to YouTube. They have been seeing a lot of success lately, but haven’t been able to use that to draw marketers to the site. To hopefully help solve that issue, Vimeo is launching a new set of tools that will provide solutions to a lot of … Read more
Facebook is once again looking to boost revenue by adding additional ad spots to their already crowded lineup of ad options. This new spot will only apply to live broadcasters, and even then only those who are getting 300 or more concurrent viewers. At this point this is still in testing and applies to only … Read more
YouTube has decided that it is time to make a change to their offerings available to advertisers. Starting in 2018, the 30 second video ads that users are unable to skip will no longer be supported by the YouTube platform. Instead, YouTube will continue to focus on the success of the six-second bumper ads that … Read more
Facebook videos have been auto-playing for quite some time now, and with a lot of success. Both user generated or shared videos and advertisement videos are seen millions of times per day. These videos begin playing with no sound at this point, but that is about to change. Facebook has announced that they are going … Read more
The highly popular music streaming service, Pandora, will begin rolling out it new advertising format beginning January 19, 2017. The new format, Responsive Mobile Display ads and Muted Video ads have produced positive results for the few brands, including Google, Express, and Denny’s, that have been involved in the company’s beta testing. Pandora’s new mobile … Read more
Last week, Adobe came to an agreement to purchase TubeMogul, which offers a DSP (Demand Side Platform) that allows advertisers to purchase and plan video advertising across all platforms, including the fast growing mobile ad market. Adobe’s announcement stated that the acquisition “will create the first end-to-end independent advertising and data management solution that spans … Read more
Facebook’s calculations concerning how much time people spend watching a particular video that you post have always been rather confusing. They often over calculated the watch time, and it really wasn’t as helpful as it could have been. The social network has recently launched a new time metric called ‘average watch time’ that will hopefully … Read more
Are you a loyal periscope broadcaster? In addition to building an audience, you may now qualify for their VIP program, which offers a variety of additional benefits and recognition. While it seems that qualifying for these levels won’t be easy, it can help to further build an audience since potential viewers will see that they … Read more
As someone who writes articles for a living, maybe I shouldn’t be sharing this statistic, but according to a new study of Facebook data, native videos are getting 268% more shares than article posts. When publishers create and share videos, their users are far more likely to watch and share them than they would a … Read more
It seems like just about every day there is a new report or study that looks on how video is being used more and more online. Whether that is for services like Netflix or YouTube, or it is used for marketing with video ads, all of this burns up a lot of bandwidth. Fortunately, according … Read more