Survey: Most Small Businesses Clueless with Marketing

Running a small business is never easy.  In the vast majority of cases just one or two people will be responsible for virtually every...

C-Level Executives Don’t Understand Performance Marketing

A recent IAB Affiliate Advertiser survey reveals that although more than three quarters of everyone who responded said their affiliate marketing spending had increased...

Mommy Bloggers Gain Influence

It might seem old-fashioned but blogging is not to be overlooked as an effective affiliate marketing tool. Facebook has more than 800 million users; Twitter...

Survey: How Bloggers Monetize Blog Content

Business bloggers respond to survey on how they monetize blog content using affiliate programs and performance marketing. This is Part 2 of the survey results.

Established Methods to Monetize Blogs

Never mind the ebooks and so-called special reports -- where are the real inside scoops? Hear the perspective of bloggers who monetize blog content using performance marketing. This is Part 1 of the survey results.

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A Blueprint to Banish Ad Fraud for Good: Curtailing the Covert Culprit

Here me out: I know why ad fraud is so pervasive, and how to stop it. 
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The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?

In the tumultuous world of business, where the unexpected often becomes the norm, the recent acquisition of...

Are you Confused about ChatGPT and Marketing?

In the ever-evolving landscape of artificial intelligence (AI), myths and misconceptions abound like phantoms in the night....

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