Tag:research

Study: Desktop Advertising is Crashing Fast

Once the most popular form of digital advertising, desktop ads have been overtaken by mobile in terms of total ad dollars spent.  According to...

Study Claims Coffee Habits are Genetic

Researchers from the University of Edinburgh have identified a gene that appears to curb coffee consumption, suggesting that DNA may influence how much coffee...

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The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?

In the tumultuous world of business, where the unexpected often becomes the norm, the recent acquisition of...
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Are you Confused about ChatGPT and Marketing?

In the ever-evolving landscape of artificial intelligence (AI), myths and misconceptions abound like phantoms in the night....

AdTech’s Secret Sauce: It’s Not All About the Code

If you're anything like me, it's all too tempting to get caught up in the glitzy allure...

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