Tag:native

12200

Marketing Madness

Native Ad Buying Climbs by 74% Through Q1 2017

A new report from Media Radar looked at where ad money is being spent. The report looks at data gathered from all of 2016...

Pesach Lattin - 2017-07-11

Marketing Madness

Google AdSense Introducing New Format for Mobile Native Advertising

Native ads have long been a big hole in the lineup of Google’s AdSense platform. These types of ads have been shown to be...

Pesach Lattin - 2017-07-10

Marketing Madness

Revcontent Confirms that They are Purchasing Rover for Granular Personalization

Revcontent is working hard to become a leader in content recommendation, and with this goal in mind, they have purchased Rover. Rover is a...

Pesach Lattin - 2017-03-01

Marketing Madness

Bad NewS: Just 33% Renewed Native Ads in 2016

Native advertising has been a popular option for the past several years, but it appears that many advertisers are starting to question its effectiveness....

Pesach Lattin - 2017-01-09

Marketing Madness

Medium Fires 1/3 of Staff and Kills Native Advertising

Medium, a blogging platform that transformed into a platisher (platform + publisher), has announced that it will be closing the portion of its operations...

Pesach Lattin - 2017-01-09

Marketing Madness

Yahoo Announces New Native Ad Experience for Marketers

If you thought Yahoo was no longer a company that marketers need to think about, you may be wrong. While Yahoo is definitely having...

Pesach Lattin - 2017-01-09

Marketing Madness

Bad News for Native: Most Find it Deceptive

A new study performed by Contently and the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York found that most people...

Pesach Lattin - 2017-01-01

Email Marketing

7 Ways to Build Customer Loyalty with Automatic Content Marketing

Build Customer Loyalty by Automating Content marketing “Email can play a big role in content marketing success,” said Dan Forootan, president of StreamSend Email Marketing....

Pesach Lattin - 2016-12-03

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Marketing Madness2024-05-02

The Intriguing Dance of Privacy, Google, and the IAB: A Closer Look at the MSPA and National String

In a move that might not set the world on fire but will certainly simmer some interest in the...

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Adtech2024-05-02

No More Ads? How Apple’s New Safari Could Topple Google’s Empire

Get ready, internet adventurers, as Apple prepares to jazz up Safari with a suite of zippy updates and eccentric...

Marketing Madness2024-05-02

Kroger Precision Marketing Teams Up with Yahoo Advertising for Data-Driven Delights

In the ever-evolving landscape of digital advertising, partnerships between industry giants can often resemble a high-stakes game of chess...

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Marketing Madness2024-05-02

The Intriguing Dance of Privacy, Google, and the IAB: A Closer Look at the MSPA and National String

In a move that might not set the world...

Marketing Madness2024-05-02

Roblox’s Year of Scale: How Ads Became the Name of the Game

Alright folks, the digital playground where avatars roam free...