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Tag:marketing

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Marketing Madness

Viewability isn’t All That to Look At

We aren't sure when this became so popular, but the advertising industry keeps pushing the idea that viewability is the key metric for advertising,...
Pesach Lattin -
Crypto Blockchain

Say Goodbye to NFTs?

A recent report from Chainalysis, a blockchain data platform, says that through May 1, collectors have spent $37 billion in the NFT marketplaces in...
Pesach Lattin -
Marketing Madness

How to Use the 4A Framework For Marketing Genius

The 4A Framework is a content strategy that involves creating four pieces of content on the same topic, each from a different angle. ...
Pesach Lattin -
Performance Marketing

Affiliate Marketing = Fraud in 2022

 If you read some of the latest data surrounding the extent of affiliate fraud, you might have questions. In 2020, nearly 10% of traffic coming...
Pesach Lattin -
Marketing Madness

Three Common Pitfalls of Social Media Marketing

There can be no doubt that social media marketing is now an essential part of any successful marketing strategy. With over 2.3 billion people...
Pesach Lattin -
Profiles

Sam Decker, Scam or Legit Expert?

Works for: Fair Worlds Title: Co-founder and Executive Chairman (VR/AR) Do you know anything about them? Rate them, leave a review!
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Profiles

Michael Snow, Scam or Legit Expert?

Works for: United Way Title: Senior Director Business Development Do you know anything about them? Rate them, leave a review!
Pesach Lattin -
Profiles

David Beroff, Scam or Legit Expert?

Works for: note.com LLC Title: Owner Do you know anything about them? Rate them, leave a review!
Pesach Lattin -
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Adtech

Data, AI, and Pants: Why Jennifer Jackson Says Only 4% Are Truly Dressed for Succes

Jennifer Jackson’s career path reads like the script of a tech-world reboot where the hero doesn’t save the day...
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Leaders

The CMO Who Doesn’t Play by the Rules: Chris Koehler’s Mission to Break Down Silos

Chris Koehler, Twilio's Chief Marketing Officer, isn’t just another marketer who throws around buzzwords like “disruption” and “innovation” while...
Adtech

Mike Follett of Lumen Research: Viewability Is the Trophy You Get for Showing Up Late to the Party

Mike Follett has been on a relentless quest for attention—not his own, mind you, but yours—for longer than most...

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Adtech

Data, AI, and Pants: Why Jennifer Jackson Says Only 4% Are Truly Dressed for Succes

Jennifer Jackson’s career path reads like the script of...
Leaders

The CMO Who Doesn’t Play by the Rules: Chris Koehler’s Mission to Break Down Silos

Chris Koehler, Twilio's Chief Marketing Officer, isn’t just another...

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